In our digital world, it doesn’t take much for a company to put together a professional-looking website and claim they’re a legit business.
But online reviews are one thing that sets the cream of the crop apart from the rest. Suppose you want to improve your review rating and boost your online image. In that case, you must prioritize online review management to take advantage of every opportunity to make a positive impression.
Here are our top online review management best practices that you can start using today to build trust and earn more business:
It’s nice to think your best customers would be raving about you online. Surprisingly, though, online reviews don’t always happen organically. Thoughts do occur, but in many cases, the business owner planted the idea of doing so.
According to Search Engine Land, seven out of 10 customers will happily leave a review if asked.
Please ask your customers or users to leave their comments and a star rating to prove you’re the best around.
What’s more, doing so can help you cloud out any bad reviews or negative publicity you receive (because bad reviews can and will happen to anyone!)
No one wants to see a bad review with their name on it, but you should use this opportunity to make your business stand out for all the right reasons.
First and foremost, address these negative reviews so the public can see how you responded.
For example, if a customer leaves a bad rating on your Google Business Profile, write a response to that review that will be made public. It allows you to provide more context to anyone reading the review. It shows how much you care about your business’s image.
Next, don’t write off a negative review as a bad thing. In some cases, it might be completely unfounded. But in other circumstances, it gives you direct insight into the customer’s mind and will allow you to learn and grow from it.
Take their words seriously so you can know precisely how to improve in the future.
There’s a certain etiquette for getting online reviews, and it’s becoming easier to spot instances where business owners didn’t act with integrity.
For example, there are services you can pay for that promise to flood your platform with positive ratings and reviews. Still, it would help if you understood there are consequences to this.
Dishonest review practices are the equivalent of spamming and could have you banned from review platforms. Most people can recognize a fake review when they see one, which will only erode trust with your audience.
Also, as much as you loathe a negative review, don’t be tempted to delete it. Many users will likely re-post it and mention that their review has been deleted, which doesn’t bode well for your image.
Dishonest reviews can do more harm than good, so think twice before paying for good reviews or deleting negative ones.
The most effective thing you can do for online review management is to hire a professional service to monitor your online reputation and help you respond accordingly.
They do all the tracking on your behalf. They can help you discover opportunities to improve your reputation before it spirals out of control.
For more best practices on monitoring reviews, visit the NewReputation Help Center.