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How to optimize your website for the ultimate user experience

Kevin James Curran
Nov 7, 2019 10:19:15 PM

Website optimization is important because it helps your website visitors be more successful with their visits to your website. Every visitor comes to your site hoping to answer a question, find a solution to their problem, or complete a task of one kind or another. When you optimize your website you are making it easier for your site visitors to accomplish those tasks. For example, if you are selling a product online, you want to optimize your website to make it easy for your customers to buy your product. You can do this through conversion rate optimization, which is focused on systematically a/b testing different parts of your website to increase this conversion rate.

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Here are 6 steps on how to optimize your website.

Step-by-step website optimization. 

When you optimize your website, your site becomes more effective for your business. A more effective website can increase revenue for your business through new sales or leads, and reduce cost, through better conversion rates on existing marketing spend, or by reducing customer support needs through better information and clarity for visitors with questions.

In order to know which website optimizations are actually improving the performance of your site you need to test the changes against one another. Website optimization goes hand-in-hand with A/B Testing. A/B Testing lets you test one optimization against your original design to see if it improves the performance of your website or hurts it. After your test is complete you can keep the winning version. By repeating this process you methodically optimize your website for a higher conversion rate.

Website step-by-step website optimization

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These are the best tools for Website Optimization Testing:


VWO as it’s known is another optimizing software that you can use to A/B test different variations of your website elements like copy, images and call to action buttons to see which combinations make your website perform better.


Optimizely makes it easy to test different attributes of your website against one another quickly. Once Optimizely is installed on your website, you can set up as many optimization experiments as you like without needing to know how to code or asking your engineering team to make changes. Their easy to use editor makes website optimization through A/B testing much easier.


Unbounce is a landing page testing platform which lets you quickly create and test different variations of the landing page to see which performs better. If you run a lot of paid advertising campaigns, Unbounce is a great way to improve the performance of those campaigns by optimizing the page that visitors originally land on when they come to your website.


1. Thorough analysis of website data 

Review your analytics and look for parts of your funnel that are performing poorly, such as homepage content and pages with high bounce or exit rates. Collect qualitative feedback from visitors as to why they’re not converting. You can brainstorm potential causes of poor performance to build a list of website optimizations to test.

2. Keyword Research

In order to minimize your bounce rate, and add value to your customers, you must match your search keyword research to your buyer's intent. Put yourself in your customer's shoes. What would you search in order to try to find the answer to the problem that you are trying to solve.

3. Produce valuable content

By creating content that follows SEO best practices, we position you to rank on the first page of Google and other search engines. This is particularly important because creating content allows you to build an arsenal of positive content that can outrank negative content about your brand. If your business has negative reviews, your content marketing efforts can push these reviews down on the search results page, making them less accessible to potential customers.  The new, more relevant search results will display proudly giving your potential customer a positive website user experience.

4. Quality backlinks

Optimizing your content by following SEO best practices sets you up to rank in search results, however it is not enough alone to ensure a spot in the top 5 search results. You can reach a wider audience by using guest blogging tools to promote your content and your brand’s reputation online. Reach out to relevant content websites and give them an example of the content you have available. You can let them know how this content will benefit their readers and if they would link back to your website's content. Quality backlinks lets major search engine crawlers know that the information on your website is trustworthy.  

5. Make your site mobile friendly

It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time? If you’re not optimizing your content and your website as a whole, you’re likely not making the most of your traffic. Check out Google’s own mobile-friendly test tool, which is something that everyone should use.

6. Make it super fast 

If concern about frustrating your users with a slow loading website isn't enough of a reason to improve speed, consider the fact that Google cares. A lot. Google acts upon what is obvious: A slow loading website website results in a poor user experience, and sites with poor user experiences deserve less promotion in search results. For optimal website performance, we recommend Cloudflare as the number-one wordpress seo plugin for page speed.

Crafting a user experience design that iterates, builds, and delivers quality products is indeed challenging and great teams make time to watch how real users react on what they built. All our professional website redesigns include a responsive design, which means your website will display on all devices, from smartphones to tablets to computers, perfectly. With a responsive design, you don’t have to worry about creating a designated “mobile website.” It’s simple and hassle-free. Contact us today to get started.

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