Reputation Marketing: Why Trust, Visibility, and Credibility Drive Growth

Imagine launching a key product, only to see early momentum slow after a highly visible one-star review surfaces. When reputation is neglected, even a small issue can influence perception, leading to lost sales, diminished trust, and reactive damage control. Reputation marketing is not a buzzword, a trend, or another tactic to add to a marketing […]

Is Google Politically Biased? What the Evidence Actually Shows

Consider a typical user. Let’s call her Jane. After a long day, Jane searches for political information on Google. She expects a clear answer. Instead, the results feel incomplete or unexpected. That reaction is common, especially when political searches do not match what someone expects. That leads to a familiar question. Is Google politically biased? […]