Effective Date: January 1, 2025 | Last Updated: August 28, 2026 | Applies to: newreputation.com and all associated services
This Privacy Policy describes how NewReputation (a brand of GIG Concepts LLC, “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or engage with
www.newreputation.com (the “Site”) or any of our reputation management, privacy, or digital services.
By using the Site or submitting your information to us — including via web forms, SMS opt-in, phone, or email — you agree to the practices described in this policy.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including your web browser type, IP address, time zone, and cookies installed on your device. As you browse, we also collect information about the pages you view, the search terms or websites that referred you, and how you interact with the Site. We refer to this as “Device Information.”
We collect Device Information using the following technologies:
- Cookies — Data files placed on your device that often include an anonymous unique identifier. To learn more or disable cookies, visit allaboutcookies.org.
- Log Files — Track actions on the Site and collect data including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels — Electronic files used to record how you browse the Site, often used by third-party analytics and advertising platforms.
When you submit an inquiry, request a consultation, or engage our services, we collect additional information including your name, email address, phone number, billing address, and payment information (processed securely via our payment processor). We refer to this as “Order Information.”
Collectively, Device Information and Order Information are referred to in this policy as “Personal Information.”
HOW WE USE YOUR PERSONAL INFORMATION
We use Order Information to:
- Fulfill and manage the services you have requested;
- Process payments and send invoices or order confirmations;
- Communicate with you regarding your account, projects, or inquiries;
- Screen transactions for potential fraud or risk;
- Send you information about our services, updates, or offers where you have opted in or where permitted by applicable law.
We use Device Information to:
- Identify and mitigate potential fraud or security risks (including via IP address);
- Improve and optimize our Site through analytics;
- Assess the effectiveness of our marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We do not sell your personal information. We may share your information with trusted third parties who assist us in operating our business, including:
- Payment processors (e.g., Stripe) to handle billing securely;
- Analytics providers (e.g., Google Analytics) to understand Site usage;
- Email and CRM platforms to manage client communications;
- Advertising platforms (described further in the Behavioral Advertising section).
We may also disclose your Personal Information to comply with applicable laws and regulations, to respond to a lawful subpoena, court order, or government request, or to protect our rights, property, or the safety of our users.
BEHAVIORAL ADVERTISING
We may use your Personal Information to serve you targeted advertisements or marketing communications we believe may be relevant to you. This is done through third-party advertising partners including Google, Meta (Facebook), and Microsoft Advertising (Bing).
You may opt out of targeted advertising through the following links:
SMS AND TEXT MESSAGE COMMUNICATIONS
NewReputation may send transactional, informational, or marketing text messages (SMS/MMS) to phone numbers you provide, where you have given your express written consent. Our SMS communications comply with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and applicable carrier guidelines.
Consent. By providing your mobile phone number and checking the SMS opt-in box on any of our web forms, you expressly consent to receive recurring automated or manually dialed text messages from NewReputation at the number provided. Consent is not a condition of purchasing any service.
Message Frequency. Message frequency varies based on your account activity and service plan. You may receive up to 4 messages per month for general marketing communications; transactional messages (appointment confirmations, service updates) are sent as needed.
Message and Data Rates. Standard message and data rates from your mobile carrier may apply. NewReputation is not responsible for charges incurred from your carrier.
Opt-Out. You may opt out of SMS communications at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further SMS messages. You may also opt out by contacting us at
[email protected].
Help. Reply HELP to any of our messages for assistance, or contact us directly at
[email protected].
No Sharing of Phone Numbers. We do not sell, rent, or share your mobile phone number with third parties for their own marketing purposes.
Supported Carriers. Our SMS services are available on all major U.S. carriers including AT&T, T-Mobile, Verizon, and others. Service availability may vary by carrier.
Program Description. NewReputation SMS messaging is used to deliver service updates, appointment reminders, onboarding guidance, and occasional promotional offers related to our reputation management and privacy services.
DO NOT TRACK
Please note that we do not alter our Site’s data collection or use practices when we receive a Do Not Track (DNT) signal from your browser. No universal standard for DNT currently exists, and we will update this policy if one is adopted.
YOUR RIGHTS
California Residents (CCPA/CPRA). If you are a California resident, you have the right to: (1) know what personal information we collect and how it is used; (2) request deletion of your personal information; (3) opt out of the sale or sharing of your personal information (we do not sell personal information); and (4) non-discrimination for exercising your rights.
European Residents (GDPR). If you are a resident of the European Economic Area (EEA), you have the right to access, correct, update, or request deletion of personal information we hold about you. We process your data to fulfill our contractual obligations to you or to pursue legitimate business interests. Please note that your information may be transferred to and processed in the United States or other countries outside the EEA.
To exercise any of these rights, please contact us using the information in the Contact Us section below.
DATA RETENTION
We retain your Order Information for as long as your account remains active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements. If you wish to request deletion of your personal information, please contact us at
[email protected].
Device Information collected via cookies and analytics is retained in accordance with the default retention settings of the applicable third-party platforms (e.g., Google Analytics default retention is 26 months).
SECURITY
We take reasonable administrative, technical, and physical precautions to protect your Personal Information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Payment information is processed exclusively through PCI-DSS compliant third-party processors; we do not store full credit card numbers on our servers.
No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
CONTACT US
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to make a complaint, please contact us:
We will respond to all verifiable requests within 30 days or as required by applicable law.
