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Target Affiliate Program Review: How it Works

Delphia Debra
Sep 28, 2020 9:55:46 PM

The Target affiliate program can be an extremely beneficial way for marketers to make commission payments. Target is one of the fastest-growing retailers and has many unique and popular brands sold exclusively at Target.


Affiliate Marketing is becoming one of the fastest-growing ones of the oldest and most significantly successful advertising strategies used by brands to boost sales. Affiliate programs allow creators to partner with huge brands and monetize their content by using it to refer sales to the brand’s website and earn a commission.

For people starting out on their affiliate marketing journey, more popular programs like Amazon Associates and the Walmart Affiliate program may seem like the go-to options; however, not considering how other affiliate programs in their niche work may lead to complacency and missed earning opportunities.


Target, though smaller than Amazon and Walmart, needs no introduction. It is a big and trusted brand in the United States, offering hundreds and thousands of different products, and belongs to the top 10 biggest retailers in the USA.


Affiliate Marketing on Target – How it works


Target Affiliate Program accepts affiliates from anywhere in the world, but your content must be directed to the US market. The only prerequisites to get approved for the target affiliate program is a family-friendly website, and existing traffic predominantly from the US (this is because Target does not ship internationally). If you do not have US traffic, it won’t make sense for you to promote Target products.


Impact Radius manages the Target affiliate program; however, you need to sign up via the Target Affiliate website to join. Once you are accepted to the program, you’ll get access to more than 150 banners in different sizes. You also get banners for sales and special promotions.


The program has a 7-day referral period, so if a visitor clicks on a link on your website and orders within seven days of the original click, you get credited.


However, target affiliates are very limited in items they can promote even though has around 30 different categories. Affiliates can only earn while promoting


  • Apparel & Accessories
  • Baby Gear & Furniture
  • Home & Outdoor Living
  • Health & Beauty categories


This is quite limiting, so if you want to promote Target products alone on your website, it would be best if it is a niche affiliate website instead of a general affiliate website.


Target Affiliate Program Commission Structure


The commission you earn varies based on your monthly net orders and categories except for the Health & Beauty category which has a flat rate.

target affiliate commission structure

As you can see from the image above, the commission ranges from 1% in the Health & Beauty category and up to 8% in others as you land more sales.


Final Thoughts


Considering how affiliate marketing works on Target, a creator with a lot of traffic from the US who is looking to promote items in the categories the program supports would see that the Target affiliate program is worth joining. While it may not be the most popular, it will be a waste not to join if you meet the prerequisites.


Its 7-day cookies with unlimited referrals, increased commission rates as rewards for higher sales, and a variety of product offerings all from recognizable brands make it worth a shot.


Also, there is no government interference in Target’s business affairs, plus they hand lots of creatives to their affiliates. Consider joining the Target affiliate program to see how it works for you.

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