5 Ways to Look Professional and Positive Online

Your online reputation is key to your business’ success. A positive online reputation and a lot of reviews can be a big help in attracting new customers. On the other hand, negative online reviews can discourage potential customers from reaching out to you for further information. It doesn’t matter if your reputation is positive overall. […]

Can a Brand Thrive Without Supporting a Cause?

Trust is one of the primary factors that determine how well a company will perform in the long run. Building that trust is necessary, but it must be founded upon authenticity and genuine concern. A social cause is a venture that builds brand trust and makes a measurable impact. So, if you are a business […]

Corporate Social Responsibility Explained: Why It’s More Than Just Good PR

Have you ever dreamed of having a company that changed the world?  Today, companies both big and small have started making their impact in the world by engaging in social responsibility. In an article published in INC Magazine, both Warren Buffet and Jamie Dimon stressed the importance of companies taking part in social responsibility campaigns. […]

When Someone Else Shares Your Name: Fixing Reputation Confusion Online

What is a Doppelgänger? dop·pel·gäng·er /ˈdäpəlˌɡaNGər/ Noun An apparition or double of a living person. German folklore. “he has been replaced by an evil doppelgänger” So someone with the same name you have just released a sex tape or was arrested for fraud? Everyone is looking at you and wondering why you did that! This […]

Best Personal Portfolio Sites That Make a Strong First Impression

Uploading your personal portfolio online is one of the most efficient ways to showcase your experience, talent, and creativity. Building your personal brand can be difficult, though, to know exactly how to go about it. Fortunately, though, there are plenty of professional examples you can take inspiration from. Not sure where to start? Don’t worry, […]