Yes, people still use Bing!
While Google may be the search engine giant, Bing has a dedicated user base, making it a relevant platform for businesses.
As of 2023, it accounted for approximately 9.19% of the global search engine market share. If you're thinking, "Why bother with Bing?" – the answer lies in the potential for reaching a unique audience and enhancing your local SEO efforts.
Let's explore Bing for Business and how optimizing your Bing Business Listing can be a smart move to boost your local online presence. Find out if Bing is still a player in the search engine game!
Bing Places for Business is a free and user-friendly platform provided by Microsoft, allowing businesses to manage their online presence on Bing search and maps.
Like Google My Business, it enables businesses to create detailed listings that appear when users search for local products, services, or companies on the Bing search engine.
Creating a Bing Places for Business listing is a straightforward process that can significantly benefit your local SEO efforts. Here's a step-by-step guide:
Open your web browser and go to the Bing Places for Business website.
You'll need a Microsoft account to get started. If you don't have one, you can create it for free.
Click on the "Add your business to Bing" button.
Enter your business name and address, then click "Search." If your business appears in the search results, select it. If not, click "Create a new business."
If your business is already on Google, you can skip the line and add it directly.
To verify your business, Bing will mail you a verification code. This code typically arrives within a week.
Once you receive the code, log in to your Bing Places for Business account and enter the code to verify your business.
After verification, you can access your business dashboard. Here, you can provide detailed information about your business, including your website, phone number, hours of operation, and photos.
Creating a Bing Places for Business listing is just the first step. To maximize your local SEO impact on Bing, consider these optimization tips:
Incorporate relevant keywords in your business description, but keep it natural and user-friendly.
Choose appropriate categories and attributes that accurately describe your business.
Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms.
Upload high-resolution images and videos to make your listing more appealing.
Regularly update your business hours, services, and special offers or events.
Encourage satisfied customers to leave positive reviews for your business. Bing pulls reviews from popular sources like Yelp, Facebook, and TripAdvisor.
If you need assistance optimizing your Bing Places for Business listing or have other SEO-related questions, please don't hesitate to contact NewReputation. Our team of experts is here to help you improve your online visibility and reputation.
Bing Places for Business is a valuable tool for local businesses aiming to enhance their online presence and reach a broader audience. By creating and optimizing your Bing listing, you can harness the power of Bing's search engine and maps to attract more local customers and boost your SEO efforts.