How To Do A Reverse Image Search On Google

How To Do A Reverse Image Search On Google

Did you see a photo or image somewhere but can’t quite figure out what it is? Google’s Reverse Image Search can help you find out.  A reverse image search on Google is a great way to find out more information about a picture. Google will display all web pages with similar images, including those from […]

SEO Public Relations: What It Is and Why It Works

seo-public-relations

An enterprise is only as good as its brand image. You may have the best product out there, but if your marketing isn’t compelling enough, you will lose out to the inferior competition. That’s why you need to make sure that your business is efficiently positioned for maximum exposure and online reputation. For this, you […]

How to Build a Content Strategy That Works

How to Build a Content Strategy That Works

Content marketing is a powerful tool that can be used to create richer customer experiences. With the right strategy and techniques, you can engage with your audience, build brand awareness, increase sales and improve your overall performance.  With our ultimate guide to content marketing, you’ll be well-prepared to lead successful campaigns. Produce Regular Quality Content. […]

What is SWOT Analysis and How to Do It Accurately?

swat analysis

SWOT analysis of a company using diagrams or patterns is an integral part of any business planning or analysis. It stands for strengths, weaknesses, opportunities, and threats. While strengths and weaknesses constitute internal factors, opportunities and threats constitute external factors. A SWOT analysis template or matrix evaluates a business or company, taking into consideration each […]

Creating the Perfect Buyer Persona: A Step-by-Step Guide

buyers persona

Creating a buyer persona is an important part of building a successful marketing plan. A buyer persona accurately reflects the needs, interests, and behaviors of your ideal customer. With this knowledge in hand, you’ll be better able to customize your marketing messages, generate leads and drive conversions from your target audience. Buyer Persona + Inbound […]

7 Best YouTube Channels to Learn Digital Marketing

digital marketing youtube channels

YouTube has become one of the premier methods of learning a new skill.  According to Pew Research The brain responds faster to visuals than text and other learning materials. The memory retains information from the image for longer periods of time. Students learn to process information quickly through videos. Here is our list of the […]

LinkedIn Advertising in 7 Steps (With Examples)

linkedin advertising

Honestly, it feels like the world of business, especially marketing, is going crazy. There are so many social media platforms that get sidelined and LinkedIn is one of them. Do you think LinkedIn advertising can be a real deal for businesses? No one is sure why LinkedIn ad campaigns are always the third wheel of […]

Want More 5-Star Reviews? Do These 5 Things

How to get more online reviews for your business

“We got another review on Google.” “Someone reviewed us on Yelp!” For many business owners, getting more reviews on Google can make their hearts jump into their throats in terror. They assume it’s a negative review and that they might lose business because of it. However, most customers are looking for some positive feedback when […]

Guest Blogging 101: Build Quality Backlinks the Right Way

guest posting

Do you want to reach a bigger audience by writing premium quality content for other websites? Guest posting, despite its popularity, is still one of the most controversial content marketing strategies. Many marketers spend hours creating outreach emails, only to find out that the website only offers “sponsored” posts. Is guest posting worth the effort?  […]

TikTok Marketing: Opportunity or Honeypot?

tiktok marketing

TikTok started as a platform to showcase short videos or silly videos, but today, the platform has caught on as one of the newest and fast growing social media platforms and its program’s popularity has revealed substantial growth. If your business is targeting a younger audience like Generation Z, then a TikTok marketing strategy can […]