NewReputation is a New York–based online reputation management firm focused on digital trust, search visibility, and brand perception across search engines, review platforms, and AI-generated summaries.
Strong results across profitability and recurring revenue metrics
Net Income
New Customers
Monthly Subscribers
Monthly Recurring Revenue (MRR)
Spend per Customer
Average Revenue per User (ARPU)
In 2025, AI-generated summaries became more prominent in search results, leading to faster reputation outcomes. Stakeholders often formed opinions before visiting websites or review platforms, increasing risk for those with outdated, incomplete, or unbalanced online information.
NewReputation identified a consistent trend: prospective customers experienced stalled leads, fewer inquiries, and slower sales cycles, even without operational changes. Often, these issues were linked to how information appeared in AI-generated summaries and high-ranking third-party pages.
As a seven-year firm in the reputation management sector, NewReputation prioritized scalable execution and reliable delivery. In 2025, the company shifted from early-stage hyper-growth to sustainable expansion, supported by recurring revenue, improved unit economics, and product-led workflows.
"2025 was a breakthrough year for NewReputation. We saw a major shift in how trust is formed online. People come to us because something feels off: leads slow down, conversations stop, and when we ask what changed, the answer is usually “nothing.” In reality, the change happened at the top of the search page. An AI summary started telling their story for them, and they didn’t realize it.
Looking ahead to 2026 and beyond, I’ve never been more confident in our future. AI summaries are expanding, and while that makes reputation risk more visible, it also makes our impact more measurable. That’s a powerful combination for our investors, clients, and shareholders.
We are building the infrastructure of digital trust in an AI-first internet. As search evolves from ten blue links to instant answers, NewReputation is positioning our clients at the center of those answers accurately, credibly, and at scale.
Our roadmap focuses on practical tools and faster workflows that help organizations spot issues early, correct the record in real time, and build durable trust online. We believe this is a generational opportunity. The companies that win the next decade will be the ones that understand how algorithms perceive them. And proactively manage that perception. NewReputation is built for that reality, and we are just getting started."
Kevin Curran, Founder and CEO
In 2025, NewReputation enhanced its customer experience, making reputation data easier to interpret and use.
Estimates the financial impact of negative or outdated search results based on user input.
Offers sentiment analysis using curated word lists with polarity and intensity scoring to track tone and trends.
Calculates the number of additional five-star reviews needed to reach a target rating.
Generates customizable responses to positive, neutral, and negative reviews.
Assigns a reputation score based on weighted factors such as positive, negative, and neutral results, ranking positions, and the presence of high-trust assets.
NewReputation will continue investing in tools and workflows that help customers measure reputation risk and act before AI-generated summaries or high-ranking third-party content shape their narrative.
Key priorities include:
Get a free reputation analysis and discover how we can help protect your digital presence.
