Rebuilding Trust: 5 Proven Ways to Fix a Damaged Reputation

4 min read
Apr 8, 2023 8:27:07 AM

Your online reputation is more important than ever in today's digital age. Whether you're a business owner, a job seeker, or someone who wants to maintain a positive image online, taking steps to protect your reputation is essential.

If your online reputation has been damaged, don't despair. You can take steps to repair the damage and restore your good name. Here are five tips:

  1. Identify the problem. The first step to repairing your online reputation is to identify the problem. What negative information is out there about you? Where is it being posted? Once you know the problem, you can start developing a plan to address it.
  2. Take responsibility. If you have made a mistake that has damaged your reputation, take responsibility for it. Apologize sincerely and explain what you're doing to make things right. This shows that you're responsible and willing to learn from your mistakes.
  3. Remove harmful content. If there is negative content about you online, that is false or misleading. You may be able to have it removed. You can do this by contacting the website where the content is posted and asking them to remove it. If they refuse, you may be able to file a lawsuit to have the content removed.
  4. Create positive content. Creating positive content is one of the best ways to repair a damaged online reputation. This could include writing blog posts, articles, or even books. You can also create videos, podcasts, or social media posts. The goal is to create engaging, informative, and helpful content. This will help drown out harmful content and improve your online presence.
  5. Get help from a professional. If you're struggling to repair your online reputation independently, consider getting help from a professional. Some companies specialize in online reputation management. These companies can help you identify the problem, develop a plan to address it, and implement it.

3 Cases of Reputational Mistakes of Famous Companies

Crack Barrel

The internet is a tricky place to be. It can find anything and everything and amplify it into something horrendous. In the case of Crack Barrel, it was Bradley Ried's wife. In 2017, he took to Crack Barrel's corporate website to question why his wife had been fired from the job she had been holding for 11 years.

Soon after, the hashtag #justiceforbradswife began trending on social media platforms. A petition was made, and competitors started capitalizing on this crisis.

However, the restaurant kept quiet on that issue. They did not address the matter publicly. Eventually, the firestorm passed. Although you'll still find #notmycountrystore, the company is doing fine. Crack Barrel's case is one of the classic examples of when silence is the best response during a crisis.


Pepsi is one of the most widely known brands. However, flying under the radar had never been more challenging for the company than after the ad campaign starring Kendall Jenner in 2017. Within two days, the ad received around 1.6 million views on YouTube.

The world was treated to Jenner leaving a modeling gig and "joining the conversation," which she and her mates seem to "win" after she offered a Pepsi to a police officer. The criticism was instant and brutal.

The brand's response to the crisis was also immediate. They released a statement defending their campaign, saying that it reflected people from all walks of life and had an important message.

Within less than 24 hours, the ad was pulled down by the company with another statement conveying that the brand was trying to project a global message of peace, unity, and understanding.


Uber was one of the championed ride-hailing companies, and people fell in love with it. However, things started going down the drain when it was revealed that the CEO, Travis Kalanick, was an advisor to the President of the USA.

Things only worsened when Uber continued to serve at the JFK International airport during a taxi strike. An ex-employee claimed sexual harassment and gross HR misconduct against the company. Also, a lawsuit was filed by google against Uber.

That said, corporate cultures are mainly created top-down. Uber has survived all crises till now. The company continued to release statements regarding each situation. However, the lack of transparency was one of their biggest failures.

Repairing a damaged online reputation can be challenging, but it's not impossible. Following these tips can improve your online reputation and restore your good name.

In addition to the five tips above, here are a few more things you can do to repair your online reputation:

  • Monitor your online presence. It's essential to monitor your online presence regularly to ensure that no harmful content is posted about you. You can use various tools to monitor your online presence, such as Google Alerts.
  • Respond to negative reviews. If there are negative reviews about you online, responding to them is essential. This shows that you take criticism seriously and are willing to address the issue. When responding to negative reviews, be sure to be polite and professional.
  • Be active on social media. Social media is a great way to connect with people and build relationships. Being active on social media can create a positive online presence and improve your overall reputation.
  • Be careful what you post online. Anyone can see everything you post online, so you must be cautious about what you share. Be sure to post only positive and professional content.
  • Be patient. Repairing a damaged online reputation takes time and effort. Expect to see results after some time. Be patient and keep working at it; you will eventually see improvement.

Contact NewReputation

NewReputation is a leading online reputation management company. We have a proven track record of helping individuals and businesses repair their damaged online reputations. We offer a comprehensive range of services, including:

  • Reputation analysis
  • Content removal
  • Negative review management
  • Positive review generation
  • Social media management
  • Website optimization

We understand that your online reputation is essential to you. We're here to help you protect and repair it if it's damaged. Contact us today to learn more about our services.

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