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by Kevin James Curran, on Apr 22, 2020 6:03:12 PM

Let me put the bottom-line up front! If the ‘Buyer Persona’ isn't at the very heart of your inbound marketing strategy, you are doing it wrong. Buyers Persona is the …

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Topics:inbound marketingcustomer experience

by Kevin James Curran, on Apr 16, 2020 10:05:48 PM

Honestly, it feels like the world of business, especially marketing, is going crazy. There are so many social media platforms that get sidelined and LinkedIn is one of them. Do …

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Topics:inbound marketingsocial mediabrand promotion