LinkedIn Advertising in 7 Steps (With Examples)

5 min read
Apr 16, 2020 10:05:48 PM
Honestly, it feels like the world of business, especially marketing, is going crazy. There are so many social media platforms that get sidelined and LinkedIn is one of them. Do you think LinkedIn advertising can be a real deal for businesses? No one is sure why LinkedIn ad campaigns are always the third wheel of marketing when it is a real powerhouse itself.

LinkedIn has over 675 million monthly users making it one of the largest platforms online. Not only you can interact with each other on this platform but also find jobs, recruit professionals, and influence people. Here you will find professional managers and CEOs, employees, students, influencers, and decision-makers.


LinkedIn advertising statistics



There are 30 million companies on LinkedIn, which makes this platform one of the best targets for B2B advertising.


Through paid and non-paid LinkedIn advertising, you can reach your target audience and promote your brand or services. The most important way of promotion on this platform is lead generation on LinkedIn.


How you can run successful LinkedIn advertising


First, you need to know the goal or your objective for running this LinkedIn campaign. Let’s take an example that you want to promote a professional course on project management and want to target managers based in Stockholm.


What are your campaign goals?


example of linkedin advertising campaign


In this LinkedIn ad campaign, we are offering a project management course. Our target audience is business managers based in Stockholm. Our campaign budget is $100. The goal of this campaign is to acquire leads from qualified members. The information we are requesting from leads:

  • Name
  • Job title
  • Industry
  • Business phone number
  • Email


How To Set Up A Lead Generation Campaign On LinkedIn


Here are five easy steps for you by which you successfully start your LinkedIn ad:


  • Select your ad campaign account
  • Campaign objective
  • Choose your target audience location
  • Select audience demographics
  • Select your LinkedIn ad format
  • Set your budget and schedule
  • Publish your ad


So, let's create our own LinkedIn ad using the above-mentioned example.


inmail text ads



1. Go to your LinkedIn and select a campaign account.

Linkedin account


2. Decide your objective for your campaign.

In our Stockholm example, we choose lead generation to gain useful information from interested prospects.

LinkedIn campaign objective


3. Enter your target audience.

You can include or exclude regions and tailor your LinkedIn ad for your location.


audience options linkedin ads


4. Choose the specific demographic

On your next screen, you will choose the audience you want your campaign to target. You can choose LinkedIn members based on:

  • Company
  • Demographics
  • Job experience
  • Interests and traits


website visit objective


5. Define your budget

Now once you are done with this, you have to choose your budget. In the example above, which was $100 and schedule the campaign. With this budget, you should be able to gather valuable data and adjust your campaign accordingly.


LinkedIn ads basics campaign budget


6. Select your LinkedIn ad format

Here are the options:


  • Single image ad
  • Carousel image ad
  • Video ad
  • Message ad
  • Conversation ad


LinkedIn ad format


* To run this ad you must have a company or showcase page associated with your account.


You can then select the add placement on the LinkedIn platform.

According to LinkedIn,

You can reach up to 25% more of your target audience by running your ads on LinkedIn and our partner apps and websites.


In our Stockholm example, here are some examples of its parameters:


  • Geographic (Region)
  • Years of experience
  • Company connections
  • Company followers
  • Fields of study
  • Degrees
  • Job title and much more


How to Format Your LinkedIn Ad


Set up your ad format with new or existing content based on your desired action. In our Stockholm example, we are getting leads for a project management course.


20 Popular Calls to Action


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7. Publish your ad.

Your ad will be sent for review to make sure it meets all LinkedIn ad guidelines.


Well done!


You have completed all the steps successfully. If done right, time-tested LinkedIn advertising will generate some high-quality targeted leads for your team to nurture.


Final Thoughts


Do you know that according to Amazon, LinkedIn was the 21st biggest website in the world in 2019?


It's time now that the marketers start paying attention to this fantastic opportunity as most of the multi-national companies are highly dependent upon LinkedIn. Being one of the biggest social media sites, marketing on LinkedIn can help your business engage with professional and business-level talents. 


Whether you are doing a sales process or marketing for your e-commerce business LinkedIn can help you to reach out to the real target market. So, if you are not already on it, it's time that you jump on the bandwagon and start using it to complete your marketing goals.

Read: How To Get on The First Page of Google

Indeed, a LinkedIn advertising campaign in the marketing world is not the most popular option, but if utilized correctly, it can really give you the traffic you need. By following this guide of LinkedIn advertising for lead generation, you can get unique and high-quality leads for your campaign.

linkedin advertising


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