How to Rank on the First Page of Google
by Staff writer, on Jun 18, 2020 10:38:12 PM
Only a few Google searchers go beyond the first page of the results. Research actually found that only 0.78% of Google searchers clicked on results from the second page.
There is a saying in this business:
The best place to hide a dead body is on page 2 of Google.
That is definitely not a place you want to be.
If you are looking to get off the second, third, or even the tenth page, we can show you an effective way.
However, if your site is not up to standard, it could be more challenging for you to execute the steps we’ll discuss below. So to get started, it is best if your site:
- Loads decently fast.
- Is secure using HTTPS and not HTTP
- Has clear navigation and UX
- Is mobile-friendly
- Has quality content
- Is free of any other obvious technical SEO issues.
If your site meets this level of quality, then you can easily execute the steps below.
Here’s a step-by-step guide to getting on the first page of Google
Choose the right Keyword
If you are yet to choose a keyword you want to rank on Google’s first page for, you need to do that first. If you have a relatively new website, you will want to choose a keyword with low competition.
Check the Strength of the Competition
Ranking on the first page of Google could be difficult if the competition is strong. It’s important to find out who you are up against, and since you are looking to rank on the first page of Google for a particular keyword, your competition would include the top ten results for that keyword. Check the backlink profile of the top-ranking pages.
You can use a free backlink checker by Ubersuggest to view how many backlinks you will need to compete with the top pages.
It will be challenging for you as a startup to rank on the first page if your competition is all big and popular brands. You might want to consider going back to step one to choose another keyword with brands that are not so established.
Create a Page that Aligns with Search Intents
You have better chances of ranking higher on Google if your content can match the searcher’s query, that is if it aligns with search intent.
Your page should align with the 3C’s of search intent, and they are-
- Content angle
- Content format
Compare the page you create to what is already ranking on the first page of Google to check if your content is the type Google wants to rank for such keyword.
Ensure that Your Content Covers the Topic Fully
Google aims to display the most relevant and useful results on its first page, so if you want to be there, your content needs to deserve that spot. That means you need to cover everything searchers expect to find.
You can compare your page to your competitors to see all they cover and ensure that yours contains them too, and with more depth. This way, you’ll be giving searchers what they are looking for and also presenting your content as highly relevant to Google.
Build Backlinks and Add Internal Links
You can increase your chances of ranking on the first page of Google if you have lots of “high-quality” backlinks. They can help boost your page’s authority, which will help you rank higher.
Also, relevant internal links can help boost your page’s authority. You can find the pages on your site that contain the exact word or phrase and add internal links where relevant.
After these steps, the next thing you need to do is wait since ranking on the first page of Google will take some time. This process can take 6-12 months depending on the competition of your keyword. While you are waiting, repeat the process for different keywords and pages on your site.
In conclusion, our step-by-step guide has provided what you need to know to become visible on Google. However, do not just be content with position 10 or 9 on the first page since that will only get you 1.0% CTR.
Go for the top three instead, by trying to match search intent, creating thorough content, and building more links.