How Media Outreach Can Transform Your Business Strategy
Learn how strategic media outreach can elevate your brand, boost credibility, and build lasting relationships through personalized, impactful storytelling.
How CEO Behavior Impacts Corporate Reputation
In today’s business world, a company’s reputation is more important than ever. A good reputation can attract customers, investors, and top talent. In contrast, a bad reputation can drive away those same valuable assets. And one of the most critical factors in a company’s reputation is the reputation of its CEO. A CEO’s reputation is […]
What to Include in Your Career Portfolio (and What to Skip)
Submitting a resume and job application is often a requirement. Applicants can include a cover letter to showcase their personality, demonstrate their translatable experiences, and provide a summary. But what options are there to take it one step further? The ultimate goal of an application is to stand out from the rest of the competition. […]
The College Student’s Guide to Personal Branding That Gets You Hired
What comes to your mind when you hear the word “brand”? I’m guessing large companies. Nike encourages individuals, regardless of physical fitness level, gender, or age, to “Just Do It.” Likewise, Apple challenges the world to “Think Differently.” Over the years, these familiar slogans have metamorphosed into rallying cries, in turn, affecting how each company […]
Leading by Example: CEOs and the Power of Online Presence
As CEOs and founders, having an online presence is essential for success. But it’s not just about having a presence; how you manage and build your digital reputation can make or break you. In this guide, we’ll explore online reputation management strategies that can help you protect your brand, build trust with customers and partners, […]
Sport Your Brand: Why Every Athlete Needs a Personal Brand
You are your own brand. Even if you play on a team, you’re a brand that needs to be managed and grown. That sounds odd to lots of people. They think of athletes as accidental celebrities. They’re good at a sport, they stand out from the crowd, so they get acclaim and become famous. In […]
What Employers See Online Matters—Here’s How to Stand Out
Job hunting can be a stressful process. Especially in a bad economy. It seems like every week, companies are laying off thousands of employees at a time. Twitter, Facebook, Google, and the latest victim Amazon is set to lay off 10,000 employees just in time for the holidays. In today’s job market, employers are using […]
How a Weak Resume Can Kill Your Chances at an Interview
Your potential employers are riffling through hundreds of potential candidates. These talented job seekers have ivy league degrees, impressive internships, and letters of recommendation. You send your resume out with a personalized cover letter to your top career choices. Nothing. Why aren’t you getting any calls for a job interview? Let’s explore some reasons why […]
Brand Rehab: Celebrities Who Bounced Back from Scandal
Every once in a while; situations that force you to reinvent your brand will manifest themselves. It could be after a crisis like the Covid-19 pandemic, the loss of a job, a public arrest, looking to pursue new markets, or any other changes that may happen to your career or your business. We have seen […]
5 Ways to Look Professional and Positive Online
Your online reputation is key to your business’ success. A positive online reputation and a lot of reviews can be a big help in attracting new customers. On the other hand, negative online reviews can discourage potential customers from reaching out to you for further information. It doesn’t matter if your reputation is positive overall. […]