How to Choose a Professional Username
Learn how to choose a professional username that can help you stand out, build your brand, and establish credibility. Improve your online presence today!
Cause Marketing: Can a brand be successful without supporting a cause?
Cause marketing is a partnership between a for-profit business and a social cause or nonprofit organization that creates benefit for both. The business gets stronger brand credibility, higher customer loyalty, and differentiation in a crowded market. The cause gets resources, visibility, and marketing reach it could never afford on its own. When it is done […]
How to Respond to Negative Reviews: Best Practices & Examples
Responding to negative reviews is a delicate art. Here’s how to do it right: be timely, professional, and understanding, and apologize when appropriate.
Why Your Resume Is Getting Ignored (And How to Fix It)
Your potential employers are reviewing hundreds of candidates. Many have strong degrees, solid experience, and great references. You send out your resume with a personalized cover letter. Then you wait. And nothing happens. If this sounds familiar, you are not alone. In most cases, the issue is not your experience. It is how your information […]
How to Get Your Name on Top of Google: The Complete Personal SEO Guide
When someone Googles your name, they form an opinion before they ever speak to you. A recruiter scanning candidates, a potential client doing due diligence, a journalist verifying a source, a date checking you out before saying yes. Whatever appears on that first page is your first impression, and in most cases, it shapes whether […]
Reputation Doppelgänger: When Someone Else Shares Your Name
What is a Doppelgänger? dop·pel·gäng·er /ˈdäpəlˌɡaNGər/ Noun An apparition or double of a living person. German folklore. “he has been replaced by an evil doppelgänger” So, someone with the same name as you has just released a sex tape or was arrested for fraud? Everyone is looking at you and wondering why you did that! […]