Sport Your Brand: Why Every Athlete Needs a Personal Brand
You are your own brand. Even if you play on a team, you’re a brand that needs to be managed and grown. That sounds odd to lots of people. They think of athletes as accidental celebrities. They’re good at a sport, they stand out from the crowd, so they get acclaim and become famous. In […]
Yelp Reviews: Are They Hurting or Helping Your Business?
No one is perfect, and that includes businesses. Even the best companies will have dissatisfied customers from time to time. When this happens, it’s important to know how to respond to negative Yelp reviews to show your customers that you care. This blog post will discuss is Yelp is still relevant and tips for responding […]
SEO for Ecommerce: How to Win More Clicks and Customers
Increasing traffic is a priority for any online store, which means you’ve probably thought about how e-commerce SEO works. SEO generates the highest ROI of all e-commerce marketing campaigns; however, many online shops are set-up with inadequate consideration of search engines. Alternatively, we rely on paid ads and social media which are great but require […]
Top Reputation Management Trends Every Brand Should Know in 2025
The digital age has put many of us front and center and easily accessible to people throughout the world. However, having this type of access or exposure means you need to consider what that personal brand will look like to people. Whether it’s your future employer, a business partner, or anyone considering doing a venture […]
5 Effective Tips to Improve your Hotel Reputation Management
Do you manage a hotel and want to improve your hotel review management? Don’t know how to do it? Then you’ve come to the right place. Reviews are social proof for hotels and other hospitality businesses and greatly impact people’s attitudes and decision-making. Understandably, hotel review management is not a simple process. However, with enough […]
Senior Living Reputation Management: Why It Matters
Choosing senior care is deeply personal. It’s not just a service—it’s a lifestyle, a home, and in many cases, a medical necessity. People aren’t just looking for luxury. They want safety. Respect. Dignity. A 2024 survey found that 82% of families research reviews and ratings before contacting a senior living facility. Another 65% say they […]
What Employers See Online Matters—Here’s How to Stand Out
Job hunting can be a stressful process. Especially in a bad economy. It seems like every week, companies are laying off thousands of employees at a time. Twitter, Facebook, Google, and the latest victim Amazon is set to lay off 10,000 employees just in time for the holidays. In today’s job market, employers are using […]
How to Track Social Media Conversations Without Spending a Dime
Your brand’s success depends on your social media reputation. A strong social media reputation can bring many benefits to your business. You can increase brand awareness and learn valuable information about your customers to improve your products or services. Some internet users take initiative to present themselves online in a way that is appealing to […]
Filing A Google Takedown For Exploitive Removal Practices
Anyone who has shared an image they regret knows the fear of resurfacing. This can be anything from a mugshot to a drunken kegstand at a college party, and unfortunately, revenge porn. A number of scam websites have been created in response to Americans’ growing comfort with sharing intimate photos. Although the photos are not […]
Doctor Rating Websites: WebMD and Healthgrades
In the past, gathering online reviews has been less of a priority for health care providers and clinics; however, today’s cyber-connected world has changed the game. Health care providers can no longer afford to miss what patients are saying about their practice online. Online review platforms for physicians such as WebMD and Healthgrades generate a […]