Yelp is a reliable platform attracting many people to check out reviews and information about local businesses, salons, restaurants, etc. It provides a wide range of scope to budding business owners and offers tremendous growth opportunities.
A recent study showed 97% of the Yelp users successfully purchased from a business they came to know about from Yelp. In another survey conducted in 2014, the Yelpers posted around 26,380 reviews per minute on the platform. However, at some or the other point, you must have wondered how to remove bad reviews?
These facts are concrete proof that Yelp is quite famous among the masses, and businesses need to have a clean and attractive image on this platform. It is done by teaching positive reviews from customers to build the trust and interest of other potential customers looking for information about Yelp's business. Yet somehow, people are looking for how to remove yelp reviews, and they might as well act upon it!
On the other hand, the reputation suffers due to lousy reviews present on the platform, affecting the businesses' scores and ultimately boiling down to an overall loss. Not just customers, sometimes the competitors leave fake reviews about other platforms to destroy their reputation and get an edge. It helps them in stealing the customers of competitors and making profits. Hence, it is imperative to remove bad yelp reviews so that any underhanded competitor cannot get an undue advantage.
The review filter of Yelp hides the irrelevant content on its own. Yelp is like the other platforms that fetch reviews from people about businesses. It has also set some content guidelines that decides the kind of content that can flow on the platform. Especially for words that would be filtered out. The Yelp filter analyzes the reviews coming from people and hides or removes those that violate the guidelines. Yelp filters out hate speech, threats, obscenity, and bigotry to discourage the flow of harmful content on the platform.
A 2018 study showed that 84% of people trust online reviews present on the internet just as much as personal recommendations, while 20% of the reviews present online are fake. With 145 million visitors per month, Yelp has earned a wide range of audiences. Unfortunately, it is not a piece of cake to get to the core of a fake, meaningless review on the platform now.
Also, there is no hard and fast rule to identify whether an investigation is authentic or fabricated. However, be it a small venture or a large organization, sliding profits is essential, and for that, one needs to sort out the difference between the real and fake reviews.
Even with the Yelp filter on work, some fake and false reviews somehow slip through the cracks and start deteriorating the business's image. However, one should know how to spot and report counterfeit reviews to keep themselves safe from competitors and such sleazy acts. The following are the red flags that can help one sniff the fake reviews instantly:
After employees are fired or mistreated at the workplace, they try to get back at the organization by leaving bad reviews with fake profiles. Often, the disgruntled former employees are found to be the source of misleading and fraudulent reports. They try to slander the business for the sake of taking revenge. One should look out for such signs, and also look into the job review sites to get to the depth of matter from one's end.
The business competitors can also leave nasty reviews on Yelp to snatch the customers of the rival. It is also a common occurrence to slam the business of others and garner more potential customers. Many times people pay others to make fake profiles and leave negative reviews via made-up accounts.
● Accidental posts
The customers can also make an honest mistake. An unsatisfied customer can get confused between the names or pages of two businesses and end up leaving the negative review on the wrong business page. It can happen accidentally but is still capable of fulfilling the purpose of sabotaging one's business.
Only original authors can remove legitimate yelp reviews. If a business wants to take down a specific Yelp gripe, it would need to cater to the reviewer's problem. However, this is not the case with fake or false reviews. Following are the steps that one can take if wondering about how to remove negative yelp reviews:
● The first and foremost step is claiming the page on Yelp to respond to the reviews. Only after the claim can one reply to the fake reviews or report to Yelp.
● There is an option for Yelpers to flag the reviews that violate their content guidelines or the TOS (Terms of Service). You should flag reviews or reach out to the support team of Yelp and file a complaint. Subsequently, steps would be taken by the team to deal with the matter.
● One can also take legal action against such acts. If one can prove in a court that the review is abusive and make a strong case, the reports would be legally asked to be removed by Yelp.
● ORM companies can help the businesses to bury the bad and negative reviews present on Yelp. Working with such companies can help in regaining the image. However, one can get rid of such reviews once and for all by bringing a change and taking appropriate measures. That is how you can remove bad yelp reviews.
Being on the receiving end of the critical feedback is disappointing. However, one should handle the bad Yelp reviews by looking at them as a constructive improvement. It is crucial to respond to them with a calm mind and apologize for the customer's dissatisfaction. The response on bad reviews should end on a polite note ascertaining a better customer service in the future.
It is natural to slip up sometimes. There can be many reasons like customers over-expecting or cashiers making an honest mistake while billing and anything of that sort. Thus, criticism would boost the profit and improve the business, leading to satisfied customers. In hindsight, a page crowded with positive reviews only would also appear to be suspicious and fake. In a way, having a balance in reviews goes a long way. Remember, trust and reputation go hand in hand.
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