Sport Your Brand: Why Every Athlete Needs a Personal Brand
You are your own brand. Even if you play on a team, you’re a brand that needs to be managed and grown. That sounds odd to lots of people. They think of athletes as accidental celebrities. They’re good at a sport, they stand out from the crowd, so they get acclaim and become famous. In […]
What Employers See Online Matters—Here’s How to Stand Out
Job hunting can be a stressful process. Especially in a bad economy. It seems like every week, companies are laying off thousands of employees at a time. Twitter, Facebook, Google, and the latest victim Amazon is set to lay off 10,000 employees just in time for the holidays. In today’s job market, employers are using […]
How to Track Social Media Conversations Without Spending a Dime
Your brand’s success depends on your social media reputation. A strong social media reputation can bring many benefits to your business. You can increase brand awareness and learn valuable information about your customers to improve your products or services. Some internet users take initiative to present themselves online in a way that is appealing to […]
How a Weak Resume Can Kill Your Chances at an Interview
Your potential employers are riffling through hundreds of potential candidates. These talented job seekers have ivy league degrees, impressive internships, and letters of recommendation. You send your resume out with a personalized cover letter to your top career choices. Nothing. Why aren’t you getting any calls for a job interview? Let’s explore some reasons why […]
Why Reputation Is Your Business’s Most Valuable Asset
Reputation is everything online. This is now especially true for small businesses. Since there is so much consumerism happening on the web today and customers turning to the internet for research even before hitting the brick and mortar shops. This is the benefit of reputation management for small businesses. A functional website can only take […]
Brand Rehab: Celebrities Who Bounced Back from Scandal
Every once in a while; situations that force you to reinvent your brand will manifest themselves. It could be after a crisis like the Covid-19 pandemic, the loss of a job, a public arrest, looking to pursue new markets, or any other changes that may happen to your career or your business. We have seen […]
5 Ways to Look Professional and Positive Online
Your online reputation is key to your business’ success. A positive online reputation and a lot of reviews can be a big help in attracting new customers. On the other hand, negative online reviews can discourage potential customers from reaching out to you for further information. It doesn’t matter if your reputation is positive overall. […]
Can a Brand Thrive Without Supporting a Cause?
Trust is one of the primary factors that determine how well a company will perform in the long run. Building that trust is necessary, but it must be founded upon authenticity and genuine concern. A social cause is a venture that builds brand trust and makes a measurable impact. So, if you are a business […]
Corporate Social Responsibility Explained: Why It’s More Than Just Good PR
Have you ever dreamed of having a company that changed the world? Today, companies both big and small have started making their impact in the world by engaging in social responsibility. In an article published in INC Magazine, both Warren Buffet and Jamie Dimon stressed the importance of companies taking part in social responsibility campaigns. […]
When Someone Else Shares Your Name: Fixing Reputation Confusion Online
What is a Doppelgänger? dop·pel·gäng·er /ˈdäpəlˌɡaNGər/ Noun An apparition or double of a living person. German folklore. “he has been replaced by an evil doppelgänger” So someone with the same name you have just released a sex tape or was arrested for fraud? Everyone is looking at you and wondering why you did that! This […]