An about me page is an essential part of any website. It allows viewers to see who you are and what you stand for. It lets them know that you are trying to help them and that you can increase the integrity of your blog page by adding one. If done correctly, an about me page can enable you to reach out to viewers, increase sales, and build your personal brand. This article will help you create your site's best about me page.
If you’ve been wondering, “what does Google knows about me,” they’ll likely have found a good snapshot from your about me page. An about me page is typically the most viewed page on your site or blog. It’s typically featured at the bottom of all of your other blog posts. For this reason, it should be the most carefully constructed page on your site.
An about me page builds a relationship with your viewers and allows them to trust what you present on your site. If you're about me page lacks what your audience is looking for, they may click off your page after reading it.
An about me page establishes a relationship with your customers. It allows them to see who you are and why you are creating your content.
An about me page establishes a human connection between you and your readers. It shows that your viewers aren’t just reading a computer-processed website.
It also creates emotion in your viewers. Provoking emotion is a great way to get people to relate to you and read your content.
Finally, an about me page is a great way to showcase your accomplishments and career branding.
There are several key components and best practices to consider when it comes to writing you're about me page.
When crafting your About Me page, honesty is key. The goal is to introduce yourself and give visitors a glimpse into who you are, what you do, and why you do it. Authenticity helps to establish a genuine connection with your audience.
Example:
"Hi, I'm Sarah, a digital marketing expert who helps small businesses create powerful online presences. I started my journey 10 years ago, fueled by my passion for creativity and technology. Today, I work with clients across the globe, helping them reach their full potential online."
People love stories. They don't want to engage with faceless brands or professionals—they want to feel a connection. Sharing your story is a fantastic way to build rapport. Explain the journey that led you to where you are today.
Include key moments, such as:
Example:
"I started my first blog in 2009, when I was fresh out of college and struggling to find my voice in the digital world. It took a lot of trial and error, but I eventually found my niche and built a thriving online business."
Once you've shared your story, it’s time to tell your audience what they can expect from you. This is where you define the purpose of your website or business.
Example:
"Through my blog, I offer actionable marketing advice for small business owners. From creating social media strategies to improving SEO, I provide resources to help your business grow."
Your About Me page isn’t just about you—it's also about your audience. Identify your target audience and make sure your content speaks to their needs and pain points.
Example:
"I understand how overwhelming marketing can be, especially for small business owners. My goal is to simplify the process and give you the tools and strategies to succeed."
Chances are, you’re not the only person offering what you do. So how do you differentiate yourself? This is where you focus on your unique selling proposition (USP). What makes you different? Is it your approach, your experience, or your personal style?
Example:
"What sets me apart is my hands-on approach to working with clients. I believe in personalized solutions, and I’m with you every step of the way—from planning to execution."
Adding visuals to your About Me page can enhance its effectiveness. A well-chosen photo or video can bring your personality to life and help build trust with your audience.
Consider including:
Example:
"Here’s a peek into my creative process! [Insert image or video]"
While showcasing your skills and accomplishments is important, avoid coming across as arrogant. Confidence is good, but humility goes a long way in building trust. Talk about your achievements, but always frame them in a way that emphasizes how they benefit your audience.
Example:
"With over a decade of experience in digital marketing and a portfolio of successful campaigns, I’ve helped businesses like yours thrive in a competitive marketplace."
Invite your readers to interact with you. You can add a call-to-action (CTA) at the end of your About Me page, encouraging visitors to reach out, leave a comment, or explore your content further. This could be signing up for your newsletter, following you on social media, or checking out your products or services.
Example:
"Want to chat? Feel free to reach out to me through my [social media channels] or drop me a message via my [contact form]."
As your business or career evolves, so should your About Me page. Don’t let it become outdated. Regularly review and update it to reflect new skills, services, or accomplishments.
Example:
"In 2023, I expanded my services to include one-on-one coaching for entrepreneurs looking to scale their businesses."
Now that we’ve gone over some tips on how to create you're about me page, let’s move on to some common mistakes to avoid. These include:
Your about me page should be one to two pages at most. If it is too long, it will become boring, and people will not read it. Be precise and to the point.
If you're about me page is full of grammatical errors, it won’t come off as authentic. It shows that you don’t care enough about your audience to properly construct the most important page of your site. You want to establish a proper relationship with your audience.
You're about me page is not the time to try and sell your product. This will give the viewer the wrong idea and steer them away from your site.
Leaving your name and a number or email that people can reach you at is crucial. If they have any further questions or are interested in your products, this gives them a way to reach you.
Here are a few examples of all about me template pages that follow the tips provided in this article. Use these as a reference to help you implement best practices into your website.
This travel about me page is short and to the point. It doesn’t ramble on and leaves the reader bored. Jack proves he has a lot of know-how on traveling and the audience knows what they will find in his blog posts.
This about me example does a great job of instilling emotion in the viewers. They explain how they are working to create jobs and empower women. Proving that they are a reliable company makes viewers want to read on.
Another great about me example comes from the Lego company. They do a good job of touching on emotion by stating that their goal is to release a child’s potential. This targets their audience, which is mainly parents wanting to purchase Legos for their kids. It also builds a great deal of trust.
Your About Me page is your chance to leave a lasting impression. By following these tips, you can create a compelling, authentic, and engaging About Me page that resonates with your audience and strengthens your brand.
If you’re struggling with how to write an About Me page or need help building your online reputation, NewReputation is here to assist. We offer expert reputation management services to help you create a strong online presence. Contact us today for a free consultation at 855-750-0583!