A Realtor’s Guide to Reputation Management

A real estate agent is a career that is built on relationships, trust, and most importantly, reputation. 

When a potential client is looking for a real estate agent to list their home the first thing they do is look online. 

A glowing online reputation shows potential customers that you are capable of making sales. A positive online reputation score will show new clients that previous homeowners had a great experience working with you. 

In order to ensure that your online presence is positive, it is important to be proactive in controlling your online reputation. 

But how? 

In this article, we will discuss the importance of reputation management for real estate and how to do it properly. 

Increase visibility to new clients

Realtors can easily make some mistakes that stop them from increasing their visibility. One of the most common ways to neglect important aspects of your online reputation as a realtor is to focus on too many things at once. 

You must find a niche you are passionate about and have the skills to succeed in it.

Focusing on one area will help you increase your visibility as a real estate agent. This will help you to value your skills as a realtor. One step at a time. You will be a highly-skilled agent, which will make them stand out from the rest. Slowly but surely!

Location-Based Real Estate

This niche is most popular and is focused on a specific area, city, ZIP code, or county. To maximize their lead generation potential, real estate agents are often positioned as experts in a specific area to increase their leads.

Tired of cold calling? Focus on dominating your area with local SEO.

When searching for a “realtor near me” you will find a list of paid ads, followed by organic results. 

What is Google Guaranteed? 

Google allows a number of service-based industries to apply for a Google Guaranteed badge. In order to be approved, you must submit your real estate license, and your insurance information, and pass a background check. 

Once you are approved, you can set your daily budget and start appearing on the top of Google with a trusting “Guaranteed” badge. 

Not so fast!

In order to be approved, you must have at least 1 online review. Let’s talk about how to collect reviews…

Realtor reviews on Google

To start collecting reviews on Google, create your Google My Business listing. 

Once completed, you are able to share your link with past clients who had a positive experience working with you. 

It can be hard to determine the right time to ask for a review. It can be difficult to determine the best time to request a review. You want the conversation natural and authentic. However, you want to keep your client's attention fresh. This is why it's important to immediately ask for a review from a real estate agent after an event.

"[Name], thank you so much for choosing to have me represent you as your real estate agent! It was a pleasure working with you, and I hope that you were completely satisfied with the transaction. I would like to ask you for a favor. Will you please take a moment and review your experience with me? When we started this process, I promised that I would earn your 5-star review. I believe I have fulfilled that promise, but I also want honest feedback from you so other customers who read your review can experience what it was like working with me.

Here's a link to my Review Form [insert URL].

Start Networking

You want your name to be the first thing that people think of when they think of hiring a real estate broker. 

Networking as a realtor is a great way to increase your personal brand, have a positive online reputation, and get your name in front of more people. 

Start using social media platforms like LinkedIn or Facebook to meet new people in your area. Facebook groups are a great place to start. 

Getting started

The reputation of the real estate agents you work with is something that all potential buyers/sellers are looking at. 

Start by doing an audit of your current online presence. 

• Does your name appear on top of Google?
• Are your reviews positive?
• Do you have social media?
• How are people finding you?

Reputation management for real estate agents in a long-term solution. It requires time, effort, and consistency. To grow your real estate business online, NewReputation is ready to help! Contact us today for a FREE campaign proposal.