MyLife.com is a popular search engine for names.
As a result of these searches, many people discover a profile about them on MyLife.com, along with a “reputation” score.
For many people, the reputation score causes immediate concern.
We will explain the reputation score, how it is determined, and how it affects your online reputation.
What Is a MyLife Reputation Score?
MyLife Reputation Score is a score assigned to an individual by MyLife.com. The company describes it as a snapshot of your online reputation.
The easiest way to understand it is to think of it as a digital version of your credit score. Credit scores are used to evaluate a consumer’s financial history and reliability. Similarly, the MyLife Reputation Score is intended to provide a snapshot of a consumer’s potential trustworthiness based on the data available online.
No one manually evaluates a consumer’s background. Rather, the reputation score is generated by a computer program that gathers data from publicly available records and websites, as well as from association databases.
The goal of the reputation score is to provide a summary of how others might perceive a consumer when they search for their name.
What the Score Represents
The MyLife Reputation Score represents a summary of a person’s online presence. However, it does not represent an individual’s true character.
Rather, the score provides a general impression of whether a consumer is trustworthy based upon the data that is available online.
The score does not verify the facts. It does not validate accuracy. It merely aggregates information and assigns a numerical value to it.
Therefore, the reputation score may appear authoritative; however, it remains only an opinion based on available data.
Data Used to Create the Reputation Score
MyLife utilizes various categories of information to develop a reputation score. These categories depend significantly upon publicly available and semi-public records.
1) Personal Information
MyLife gathers general identifying information that is readily available on the Internet. This typically includes current and past addresses, telephone numbers, and age ranges. Additionally, it may identify individuals believed to be related to you.
Outdated or incorrect personal details may still appear. If an address or telephone number has been associated with your name, it will likely continue to be associated with it.
2) Public Records
Public records are a significant factor in developing a reputation score. Public records may include information such as property ownership, permits, licenses, civil court proceedings, liens, and in some instances, criminal records.
However, public records often lack context. A dismissed case, an expunged record, or a person with a similar name may still be associated with your profile.
Once the information is gathered, it can negatively impact your score regardless of accuracy.
3) Social and Family Connections
MyLife attempts to establish relationships by utilizing data such as shared addresses, records, and online data.
Therefore, the people you associate with, including former spouses or family members, may influence your reputation score. MyLife may identify your past roommates as associated with you.
In some cases, negative records of unrelated parties may indirectly impact the appearance of your profile.
This aspect of the reputation score is perhaps the most objectionable element.
4) Reviews and Ratings
MyLife allows users to rate and comment on profiles. Unfortunately, reviews and ratings are often not verified.
Individuals who may know you, believe they know you, or have no genuine connection to you may post comments. Once posted, these comments may contribute to the perception of you.
There is limited transparency into how reviews are monitored and weighted.
How the Reputation Score Is Determined
MyLife does not disclose its methodology for determining the reputation score. Therefore, the algorithm for generating the score is proprietary and not publicly disclosed. Moreover, the weight assigned to each factor in determining the score is also unknown.
However, it is known that the system is entirely automated and relies on data to generate the score. Public records and associations appear to be particularly influential factors in the generation of the score. Additionally, missing or outdated information may be considered.
Since the method for determining the score is proprietary, users cannot independently determine why their score is higher or lower than another user’s without obtaining additional reports.

Why the Reputation Score Matters
Although the reputation score is primarily informational, it can have real-world implications.
Many people who search for your name will not comprehend the nuances of the reputation score. Consequently, they may infer that it is based on verifiable facts and or expert evaluation.
The rating can impact your initial impression in contexts such as employment, personal relationships, and professional relationships.
When a score appears alongside your name, people generally assume it to be a reliable source of information and tend to trust it without questioning its validity.
Common Problems With MyLife Reputation Scores
Perhaps the most common complaint regarding the reputation score is accuracy. Often, profiles contain outdated or incorrect information. For example, old addresses, incorrect relatives, or records pertaining to unrelated parties may appear.
Additionally, there is a lack of transparency regarding the score. Consumers are provided with a score, but they are not informed of how it was generated. This ambiguity creates uncertainty and anxiety.
Furthermore, there is a paywall problem. Consumers are often required to pay to access details surrounding the score or to dispute inaccuracies. This puts consumers under pressure to shell out money just to comprehend the presented information.
Lastly, a frequent issue is guilt by association. A former partner’s past legal difficulties or a relative’s past conviction may negatively impact your profile despite your lack of involvement.
Public Criticisms and Complaints Regarding MyLife
MyLife has faced sustained criticism and complaints about its data collection and use practices. Organizations, including the Better Business Bureau, have received numerous complaints.
Common criticisms include inaccurate data, difficult correction procedures, confusing subscription terms, and aggressive marketing to purchase monitoring or reports.
Many consumers report finding a low score and then receiving subscription offers without sufficient justification.
How to Locate Your MyLife Reputation Score
To obtain your score, go to MyLife.com and enter your name and location into the search bar. If a profile exists, your reputation score may appear.
In some cases, you may be asked to create an account or pay to view additional information.
Be cautious when engaging in this process and mindful of the information you are sharing.

Should You Trust Your MyLife Reputation Score?
Do not treat the MyLife Reputation Score as a definitive measure of who you are.
It is generated through an automated data collection process using incomplete records and a non-transparent algorithm. It does not consider context, corrections, or nuance.
View the reputation score as a general impression, not a conclusion.
How the Reputation Score Relates to Your True Reputation
Your true reputation is developed through actions, relationships, and credibility over time.
The reputation score is generated by aggregating data.
The distinction is crucial. One inaccurate record may distort perception. An association error could be a cause for concern. An unverified review may adversely impact how you are perceived.
The reputation score represents data, not reality.
Can You Correct or Improve a MyLife Reputation Score?
MyLife offers resources to help users manage their profiles. In many cases, users must purchase additional services to access these tools. Examples include viewing detailed reports or disputing inaccurate information.
Generally, enhancing your online reputation involves assessing your profile for errors, requesting corrections where possible, opting out of data collection when available, and creating accurate and positive content across reputable platforms.
You are not obligated to accept a third-party score as an accurate representation of your identity.
How to Remove or Opt Out of MyLife
If you dislike the idea of having a reputation score or having your personal details available online, you are not alone. Many individuals choose to disassociate from MyLife.com or delete their profile.
MyLife.com is a data brokerage website. As such, it collects and publishes personal data obtained from public records and third-party websites. Although MyLife presents this information as informative, critics have pointed to deceptive marketing and past litigation regarding the publication and monetization of data.
To begin, locate your profile on MyLife.com and copy the URL exactly as it appears in your browser. This step is critical, especially if your name appears under an alias or multiple variations.
Next, visit MyLife.com’s opt-out page and complete the opt-out form. You will be required to provide your profile URL and confirm identification to ensure the correct record is deleted. This process is referred to as a deletion request.

After submitting the deletion request, MyLife.com generally responds via email confirming receipt. Identity verification might be necessary in some circumstances. Some users consider this invasive, but it is a common safeguard.
If you experience issues or receive no response, MyLife.com provides a privacy contact email. Users may contact [email protected], referencing their profile URL and previous submission. Responses are not always prompt, and follow-ups may be necessary.
Why This Matters for Online Reputation Management
Online search results often shape perception before any direct interaction occurs.
When people search your name, they may not understand the difference between a data broker profile and verified information.
Understanding what the MyLife Reputation Score is and how it operates raises awareness. Awareness creates control.
Final Thoughts
So, what is MyLife Reputation Score?
It is a number produced by a private entity based on publicly available records, personal data, social connections, and automated processing to estimate how trustworthy someone may appear online.
It is not a background check, a legal record, or a complete depiction of who you are.
However, it can influence first impressions.
Understanding how it works is the first step toward protecting and managing your online reputation.

Kevin Curran is the founder and CEO of NewReputation, a renowned online reputation management firm. He is also the co-founder of ReputationPrivacy, a platform designed to help individuals manage their digital footprint effectively. Kevin has worked with diverse clients, including Fortune 500 companies, high-profile executives, and small business owners, to establish an authentic online presence that accurately represents their brand.