A Beginner’s Guide to Online Reputation Management

9 min read
Dec 4, 2019 8:15:01 PM

Imagine the internet is a giant billboard where everyone can see what's said about you or your business. That's where Online Reputation Management (ORM) comes into play.

It's all about controlling what shows up on that billboard.

ORM means making sure when people look you up, they find the good stuff, not the bad. It's like being the director of your own online show.

why does online reputation matter?

Why Does ORM Matter?

Think of your online rep as your digital handshake. First impressions count.

ORM keeps an eye on what people are saying about you online. It's about catching the good, the bad, and the ugly.

Then, it's doing something about it—boosting the good stuff and dealing with the not-so-good. It's your secret weapon to keep your digital footprint as clean as your Sunday shoes.

How Does ORM Work?

Here's the game plan:

  • Monitoring: Think of it as being your own online detective. It's crucial to stay in the loop with what people are saying about you, whether it's on Twitter, in blog comments, or on Yelp.
  • Handling the Negative: Stumbled upon some not-so-great feedback? Keep your cool. The game plan here is to tackle issues you can solve and respond to critiques in a way that turns negatives into positives.
  • Amplifying the Positive: Here's where it gets really fun. Focus on celebrating the good stuff. Got satisfied customers or glowing reviews? Make sure everyone hears about them. This is your chance to spotlight the wins and spread positive vibes.

That's ORM in a nutshell—keeping your online rep looking sharp. It's not just about putting out fires; it's about building a brand that people trust and love.

what is orm?

The Importance of Monitoring Online Mentions and Reviews

Keeping tabs on what people say about your brand online is super important.

It's not just a good idea; it's a must-do for anyone looking to keep their brand's reputation shiny and bright.

You get the real scoop on how folks see your brand when you're on top of your online mentions and reviews.

This kind of watchfulness is key to nailing online reputation management (ORM) because it lets you jump on any negative chatter fast and use the good vibes to boost your brand's image.

Why It's Smart to Monitor Your Footprint

  • Catch Problems Early: If you're always listening, you can spot the bad stuff early and tackle it before it turns into a bigger headache. This can keep a small problem from blowing up.
  • Get the Inside Scoop: Regularly checking what people are saying gives you the inside track on your audience's real feelings about what you're doing. This feedback is gold for shaping your business moves.
  • Make Your Customers Happy: When you reply to both the cheers and the jeers, it shows you're paying attention and care about what people think. This can make customers more loyal and happy with your brand.

Staying alert to online chatter about your brand is a game-changer for keeping your reputation spotless.

It's all about catching the bad early, understanding what your audience thinks, and showing them you care.

Tools and Strategies for Effective Monitoring

  • Google Alerts: This is a straightforward tool that helps you stay updated on what's being said about your brand all over the web. Set it up, and you're good to go.


  • Social Media Monitoring Tools: Think of platforms like Hootsuite and Buffer as your one-stop shops for catching every mention of your brand across different social media sites. It's a breeze to use and saves you a ton of time.


  • Review Sites Monitoring: Sites like Yelp, TripAdvisor, and Google Reviews are goldmines of customer feedback. Paying attention here can give you real insights into how to up your game and keep your customers happy.

Staying on top of your online rep is not a one-off job; it's all about keeping the momentum going. By actively listening to what's being said online, you're in a better position to make moves that keep your brand in the good books for the long haul.

Key Components of an Effective ORM Strategy

An effective ORM strategy includes:

  1. Keep an Eye Out: Always watch what's being said about you online. This way, you can quickly spot any mentions or reviews and deal with them right away.
  2. Connect on Social Media: Chat and connect with people on social platforms. It's a great way to keep your brand's image shining bright.
  3. SEO is Your Friend: Use smart SEO tactics to make sure the good stuff about your brand pops up first on search engines. This pushes down any not-so-great content, keeping your image clean and appealing.

Let's Talk Social Media: Your Secret Weapon for a Stellar Online Rep

Social media? It's way more than just posting and ads.

It's your golden ticket to shining online.

When you chat and connect with your fans on these platforms, you're not just there—you're actively making your brand sparkle.

Why Chatting Up Your Audience Rocks

  • Making Friends with Your Followers: Keep the conversation going, and you'll build a crew of loyal fans. It's all about trust and good vibes.
  • Boost Your Rep: Jump into those comments and messages. Show you care and you're all ears. It's a game-changer for how folks see you.
  • Spread the Good Stuff: Got happy customers? Share their stories! It's like putting your best foot forward, all the time.

Doing Social Media Right

  • Be Quick on the Draw: Someone reaches out? Hit them back fast. It shows you're all about valuing their input.
  • Keep It Real: Ditch the one-size-fits-all replies. Personalize it. It shows your heart's in it.
  • Invite the Applause: Ask for reviews and thoughts. More good chatter about you? Yes, please.
  • Turn Frowns Upside Down: Got a not-so-happy camper? Deal with it gracefully. Offer a fix. It's your chance to shine even brighter.

Chatting with your fans on social media isn't just a nice-to-do—it's essential. Stick with it, and you'll see your online rep soar. It's a key piece of the puzzle in managing how the world sees you.

Navigating the Pitfalls: Understanding ORM "Failures"

Online reputation management (ORM) is all about keeping your digital image shiny and bright. But sometimes, things don't go as planned.

When mistakes happen, they can make your brand look bad, shake your customers' trust, and even hit your wallet hard.

The key?

Learn from these slip-ups to build a stronger ORM game plan.

Common ORM Failures and Their Impact

  • Ignoring the Negative: When you skip over bad reviews or complaints, it looks like you don't care. This can make your customers feel undervalued, hurting their trust and loyalty.
  • Robot Replies: If you shoot back with canned responses, it can annoy your customers even more. It shows you're not really there for a heart-to-heart.
  • Crisis? What Crisis?: A badly handled PR mess can turn a small fire into a blaze, pushing your brand's reputation down the drain and turning people away.
  • Eyes Wide Shut: Not keeping an eye on what's being said about you online? That's a missed chance to fix bad buzz or to high-five the good stuff.

Turning Failures into Lessons

Every time ORM doesn't work out, it's a chance to do better. Here's how to turn those failures into opportunities:

  • Get Real: Tailor your replies to show you've heard and you care. It's about making each customer feel seen and valued.
  • Stay Sharp: Keep an eye out so you can catch trouble before it catches you. Being on the ball means you can smooth things over before they get hairy.
  • Grow from the Groans: Use the gripes as a goldmine for getting better. Every piece of criticism is a clue on how to up your game.
  • Team Talk: Make sure your crew knows how to talk the talk. They should get what your brand stands for and how to spread the good vibes.

Dodging ORM mistakes means being active, real, and always ready to improve. By taking lessons from the times things didn't go as planned, you can make your brand stronger and keep your online reputation sparkling.

What To Do if Your Company is Subjected to an Online Reputation Smear Campaign?

When your company's online reputation takes a hit from a smear campaign, it can feel like a huge blow.

Whether your business is big or small, these attacks spread fast, hurting your brand's image and the trust you've built with your audience.

But don't worry, there's a way to turn things around and get your good name back.

Here's What You Can Do Right Away:

  1. Figure Out What's Happening: Jump on the situation quickly. Find out who's behind the smear campaign, where it's happening, and what they're saying.
  2. Make a Game Plan: After you know what you're dealing with, come up with a smart strategy. Pick the main points you want to share and choose the best ways to share them.
  3. Talk Openly: Tackle the issue directly with your audience. Use your company's channels to share your side. Being open and honest is key to winning back trust.
  4. Get Legal Advice: If there are false claims or harmful content, talk to a lawyer to see how you can get it taken down or corrected.
  5. Watch and React: Keep an eye on how things unfold and be ready to act quickly. Talk to your community, clear up any wrong info, and answer their worries.

For Bouncing Back in the Long Run:

  • Boost Your Online Reputation Management (ORM): Invest in tools and services to monitor your online reputation. Stay ahead by sharing positive stuff and connecting with your audience.
  • Show Off the Good Stuff: Put out great content that shows what your brand stands for. Over time, this can help bury the negative stuff.
  • Learn and Grow: Look back at what happened and figure out why. Use these lessons to make your crisis management and ORM even better, so you're ready if it happens again.
  • Rally Your Supporters: Talk to your loyal customers and fans. Their positive words can really help fight off the bad press and support your brand as you recover.

Dealing with a smear campaign is tough, but with a smart approach, you can lessen the damage and come out even stronger.

The secret?

Act fast, respond with care, and focus on winning back your audience's trust.

10 Online Reputation Management Tips

Wrapping up our beginner's guide to managing how you look online, I've got ten super practical tips to make sure you shine on the internet:

  1. Keep an Eye Out: Search for yourself online often and set up Google Alerts. This way, you'll always know what's being said about you.
  2. Chat with Your Fans: Always answer comments, reviews, and feedback quickly and with a personal touch. It's a great way to build trust and make people feel loyal to you.
  3. Cheer for Positive Chatter: Encourage happy customers to spread the word about how great you are. It's a surefire way to highlight the good stuff about you online.
  4. Turn Negatives into Positives: Don't fear bad feedback; use it as a chance to show how much you care by fixing things in a friendly and quick way.
  5. Keep Your Voice Steady: Make sure the way you talk online is always true to what you stand for, no matter where you're posting.
  6. Create Awesome Content: Share stuff that's useful and interesting to set yourself apart as a leader in your field and grab positive attention.
  7. Be a Social Butterfly: Use your social media smartly to talk with your crowd and keep an eye on what's being said about you.
  8. Own Your Story: Being open and honest builds trust. If you mess up, just say so and share how you're making things right.
  9. Boost Your Good Side with SEO: Use search engine optimization so the cool things about you come up first when people Google you.
  10. Learn and Grow: If things don't go as planned, take it as a learning opportunity to make your online rep even stronger.

Following these tips can really help you look your best online, earning you more trust, loyalty, and, yes, even more business.

Wrapping Up

Let's make managing your online reputation simple, even when things like smear campaigns try to knock you down. With the right plan and a little help, you can keep your brand looking good online.

If you're dealing with online reputation troubles or just want to keep your digital rep in tip-top shape, NewReputation is here to help. Our team knows all the tricks to build a strategy that keeps your brand safe, gets your audience involved, and makes the internet a nicer place for you.

Don't let your online reputation control you. Get in touch with NewReputation for the best advice and support to manage your digital footprint. Let's turn those obstacles into chances to shine.

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