Bury Negative Search Results
by Delphia Debra, on May 12, 2020 12:14:09 AM
Though the Internet and social media have made the world a global village, it also comes with its downsides. It only takes one bad post from an angry client, an angry ex, or a disgruntled employee to kill the reputation that you have worked so hard to build.
If a questionable photo of you leaks on the Internet, it will surely have an adverse outcome.
The truth is that this can happen to anybody.
So, the big question is, “How do you suppress content on Google?
This post will focus on helping people push down bad content about them on Google search results. It is a strategy of reputation management, so equipping yourself with this knowledge is important for maintaining a positive brand.
Acknowledge The Problem
The only way to tackle a problem is to accept that it exists. Most brands try to sweep matters concerning reputation management under the rug. But one way or another, it comes to haunt them in the future.
If you fail to address the main issue that caused the problem, you will be doing yourself more harm. Good PR and marketing will surely help you alter public opinion about your brand or company; in turn, it helps you suppress content on Google.
Investigate The Problem
The next step is to find out what caused the problem. That way, you can find out how to deal with it. Also, it will help you avoid having similar problems in the future.
To get ahead of the problem, your PR team has to investigate deeply; this will help you find out what caused the problem. Then you can set communication plans in place to deal with the problem.
Find Out If The Negative Content Can Be Removed From The Internet
Assuming you have control over the platform where the content was posted, you will have an option to delete it. However, you must consider if facing the issue head-on will be better than removing it out rightly. You surely don’t want a backlash for deleting a complaint.
Also, Google offers a tool that brands can use to remove irrelevant, outdated, or inappropriate content. In a scenario whereby you meet Google's criteria, they will help you remove the content from their search result. However, it will still remain on the Internet and can be shared.
Promote Your Brand In A Positive Way
Brand promotion is also a good way to suppress content on Google.
The bad content about your brand doesn't rank because they are negative; they rank because they contain your brand name and related keywords.
Therefore, posting positive content about your brand offers you a chance to change the perception of your brand. Hiring a good PR team will make this work effectively. Also, linking your positive web posts to your social media platform can be helpful.
In conclusion, making a move to suppress content on Google isn't an easy one. It is crucial you understand that it is a continuous process, so when the positive results start happening, remain active, and make sure your site is updated regularly.