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How to Suppress and Bury Negative Google Search Results

Delphia Debra
May 12, 2020 12:14:09 AM

Though the Internet and social media have made the world a glasshouse, it also comes with their downsides. It only takes one bad post from an angry client, an angry ex, or a disgruntled employee to kill the reputation that you have worked so hard to build. If you want to learn how to bury negative Google search results, we will show you the right steps for successful suppression.


If you have seen negative search results appear recently, you should start taking action immediately before the information spreads. With the rise of data brokers, your arrest records, court documents, name, address, phone number and more are fair game to post to the public.


These types of negative search results show up on Google every day. If you are not proactive in managing your online reputation, you are susceptible to an attack online. Anything from an argument with a former friend, or relative, or a recent breakup or divorce can cause a scorned person to take to the internet to publicize your dirt. 


Even worse, the content doesn't even have to be true. 


With the rise of Mugshot websites and user-generated content platforms, the internet has become the wild west of defamation.


To learn how to bury negative Google search results, you need to start being very active online. It takes a lot of your time, effort, and consistency. So if your time is valuable, we recommend you hire a reputation management company.


This post will focus on helping people push down bad content about them on Google search results. It is a strategy of online reputation repair, so equipping yourself with this knowledge is important for protecting your digital legacy.

how to remove a website from google search results

Acknowledge The Problem


The only way to tackle a problem is to accept that it exists.


Most brands don't have the time to focus the necessary attention on reputation management. But one way or another, it comes to haunt them in the future. It is smarter to add the protection now than play defense and have to suppress negative search results after it is on your first page. 


If you fail to address the main issue that caused the problem, you will be doing yourself more harm. Good PR and marketing will surely help you bump Google search results down. 

how to remove a website from google search results

Investigate The Problem


The next step is to find out what caused the problem. That way, you can find out how to deal with it. Also, it will help you avoid having a reputation crisis in the future.


To get ahead of the problem, your PR team has to investigate deeply; this will help you find out what caused the problem. Then you can set communication plans in place to address the problem. The most successful reputation recovery stories have featured companies leaning into and embracing their problems. 


Good crisis communication examples


When KFC ran out of chicken in 2018, they handled the problem well. From a corporate perspective, KFC held admitted fault, said sorry, and delivered frequent messages across multiple channels declaring their commitment to fixing their relationships with their customers. This was a smart move, but the customers were not satisfied. More was needed. What wasn’t clear was how they would make this mistake and win over their customers again. It was a trending social media story, landing right in front of many of their customers and filled with funny memes. 


KFC turned their problem into an opportunity to show they were human. Even big brands make mistakes. Once they admitted their faults, and embraced the mistake, they were able to mend the relationships with customers and the damage to their brand. 


KFC even leaned into the fun with some clever and engaging social media posts poking fun at their blunder.

kfc embraced problems


Can Negative Content Be Removed From The Internet?


Assuming you have control over the platform where the content was posted, you will have an option to delete it. However, you must consider if facing the issue head-on will be better than removing search results out rightly. You surely don’t want a backlash for deleting a complaint.


Contact the website owner with a non-emotional email outreach requesting the content be removed or have a "no-follow" tag inserted in the webpage or image.


The website owner has no reason to help aside from being a reasonable person. For the most part, news publications will take the stance that they will not change history. This is because if they removed your article then everyone would be reaching out and asking to remove an article. It is easier for them to send a generic pre-written response stating their policy for removal requests.


Google offers a tool that brands can use to remove irrelevant, outdated, or inappropriate content. In a scenario whereby you meet Google's criteria, they will help you remove online content from their search result. However, it will still remain on the Internet and can be shared.


How to bump Google search results down


1) Create professional profiles

Start by creating profiles on the most powerful social media sites that rank quickly.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Optimize the profiles by filling out all the relevant information including your career and educational background. 

2) Focus on your name and location

Optimize your profiles around the keywords you want to rank on the first page of Google.

Example: "John Smith of Indiana Arrested"

Keyword: John Smith Indiana

Bury search results

Change your public profile from the generic URL that is provided by Facebook and LinkedIn to the keyword you want to bump down on Google.

Bury search results on Google

3) Link the profiles together

Create backlinks to each of your profiles. This will let Google know that it is all the same person and this is relevant information for that keyword. 


The Google algorithm can read certain things: 

  • Backlinks
  • Keywords
  • Metadata
  • Alt text

To make it easier for them, link all the profiles together. 

create new backlinks

If your desired name is already taken, choose the closest possible match. 


Hiring a crisis management team will make this work effectively. Having a team working on this full-time will create long-term successful results. 


Final Thoughts

Now that you know how to suppress negative Google search results, you can get started managing your online reputation. This process does not happen overnight and takes consistency to bury search results. If you have a full-time job, this can be a daunting task to first learn SEO, create content, post on multiple social platforms, and discover new opportunities to build your personal brand.


NewReputation can help you manage your online reputation. We create custom strategies 100% tailored to your overall goals. You work closely with a dedicated reputation advisor and we utilize our relationships with high authority websites to get you published on prominent websites.  For the fastest way to bury negative Google search results, contact NewReputation today.

How to bury negative Google search results

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