In the past, your reputation was something that you really only heard about face to face.
Today, anyone can research you and form an opinion about your character in less then 5 seconds.
This is why search engine optimization (SEO) and reputation management are more important then ever.
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It is difficult to tell when a public relations crisis is going to hit your business.
Your online reputation can go from impressive to poor overnight if you don't take a proactive approach.
This is where SEO can help.
Search engine optimization is a strategy used by reputation management companies to bury those negative search results.
We have listed some SEO reputation management tools you can leverage to start taking action.
Many reputation management companies will put up social media profiles everywhere. This might seem logical.
They're hoping that one of those sites will overtake the bad information.
In truth, there are only a few social media sites that search engines really care about.
This is the order that you should build your social media profiles on:
Fill out your profile completely.
It must be clear that this is your profile and no one else’s. It should also be clear that you're a real person and that you’re creating a real profile.
This will increase your brand's transparency and trust.
Put out some information on a regular basis. It doesn't have to be every day, but it should be frequently.
Don’t forget to participate on those sites as well. Look for things to like, make friends, etc.
Use your address book to find friends on these platforms. This will kick off your online life.
You’ll find new friends by looking up your interests, profession, and more. The point of social media accounts is to be social. Find some topics that interest you and engage in conversation.
Don’t just dump information online.
Take the time to do it right and well. Be human. Be interesting.
That will get you more interaction online.
The biggest mistake that we see are brands that start off posting 3 times each day and then completely stop after a month.
Building social profiles takes time. There are millions of brand online and many are fly by night imitators just trying to sell you something.
At first, it can feel like you are talking to an empty room. Most people need to see your profile a few times before it peaks their interest. Be resilient.
Create a single bio that has links to social media sites, your website, is a very underrated asset in online reputation management. This bio can be used for each platform.
You can tweak is based on the social media site you are focusing on.
Example:
Linking to good sites will help to thrust your bio forward. This lets Google make the connection that your twitter account and LinkedIn profile are from the same person.
Target the specific keywords you want to rank for in your bio. When most people research someone, they search for:
Add these details naturally into your bio.
There are some activities that are highly likely to get your name put on a website.
Every speaking engagement will show up on a website someplace. This adds to your online profile.
Donate your time or money. The thank you that you’ll see online will go along way to keeping your reputation high. If someone searches your name and sees that you’re a big sponsor of the local animal shelter or library, your reputation will rise in the reader’s mind.
Putting your name in the ads for hiring someone will put your name out and work all the time. The ads themselves are often temporary, but search engine sites will keep that information online forever.
Investing in a crowdfunding project and getting a mention of their thank you page will help you to keep your name and reputation in your control.
You should have a blog on your website under your own name, but you need to also create a blog around an interest of yours.
For example, if you love cooking, start a cooking blog. Put it on its own site, like janesmithlovescooking.com.
This will put a lot of content out into the world and give people a look into how you spend your time.
The reason people go to the second or third page of Google is because they haven't found what they are looking for.
If you have a personal website as the first result, this will give your audience everything they need to know about you.
Your reputation and the SEO that will help people find it is entirely in your control.
You don’t need to be an SEO expert to do any of the things listed here. You need to be consistent.
It takes time to make sure that your chosen listings appear at the top of Google or Bing, but it’s worth it.
Whether you’re in the job you’ll have forever or you’re going to change jobs soon, if you’re a salesperson or an artist, you can make sure that your SEO reputation management is working for you.
If your professional reputation has been damaged, you’ll want help putting it right. Fixing your business’s reputation is time-consuming and requires full time attention.
Unless you have a lot of time, it will be less expensive and faster to simply have New Reputation to take care of it.
New Reputation offers online reputation management and SEO services to make sure all of your needs are well met.
Contact us today and receive a FREE analysis of your search results.
