Are you aware of what other people think about your business? You're missing a great opportunity to increase your business' quality, customer relations, and sales if you don't keep up with online reviews, news stories, and social media mentions about your company. Online reputation management for small businesses is an essential operation.
Customers are becoming more informed about the companies with which they do business.
85% of consumers conduct research online about brands and products before buying.
86% would spend more to get services from a company with a better reputation.
It is interesting to note that 76% of companies think they have a better online reputation than the average. This is a very optimistic figure that shows companies still have a lot to do. If your company is not in the top tier, it's time for you to set a higher standard and check your company's reputation.
What is Online Reputation Management?
Online reputation management is a collection of strategies and techniques that can positively impact the online perception of your company. Online reputation management includes social media, online community engagement, and search results for the business.
How reputation management benefits your company
It is no secret that a strong online reputation can do wonders for your business. Here are some reasons:
Reputation Management increases transparency and trust
It is an understatement to say that consumers value transparency. Customers want to be able to trust you, but only if your business is honest, open, transparent, and communicative. Transparency shows that you are open to being vulnerable, accepting criticism, and learning from your mistakes.
People will be more inclined to do business with people who can show real accountability for things that go wrong. If they are able to address their most pressing concerns and questions, and if they feel you truly care about them, it will make them more likely.
Controlling the narrative
Human beings run businesses, and that means they are susceptible to making mistakes. Most mistakes are not significant and won't have any impact on your business. Sometimes, however, these mistakes can become big or small enough to reach a large audience.
Online reputation management is your best defense when this happens. You can participate in negative conversations about your brand to clarify or defend yourself. You can influence customer perceptions at the time it is most important.
Reach a new audience
Potential customers will see more than your website when they search for your business via Google. They might also see a review by an industry expert, a comparison article between your company and another competitor, or yelp reviews. Positive search results can be the tipping point to converting a potential customer into a customer.
Online reputation management services for small businesses
It doesn't matter if you are looking at outsourcing your online reputation management services, or if you prefer to manage your own reputation. It is not something that your company can afford to ignore when people talk about your brand, products, and executives online.
Small business reputation management can help your reach a new audience, increase transparency and trust, and help you better manage customer sentiment.
NewReputation is a leading online reputation management service for small businesses.
To learn more about small business reputation management, contact NewReputation today.
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