Google Autocomplete: What is it and Why it Matters

6 min read
Jun 19, 2022 1:45:41 PM

Did you know that Google receives an estimated 3.8 million visitors every minute globally?


That's a staggering 228,000,000 searches per hour, 5.6 billion searches per day, or 2 trillion searches annually!


With such massive online traffic, having a positive online presence for your business is crucial.


Fortunately, Google offers an autocomplete feature, which suggests search terms to make your searches more efficient. These suggestions can be incredibly useful in finding what you're looking for quickly and easily.


Google autocomplete example

Why does Google predict my search?


Google Search has a helpful feature called Autocomplete that saves time and helps you find the information you need quickly. It suggests search phrases that match what you're typing so that you can finish your search fast. These suggestions are based on actual searches that people have done before.

Contrary to what some people think, Google Autocomplete doesn't provide new search ideas but predicts the search phrases you're trying to complete. It's powered by an intelligent system called RankBrain. It uses machine learning to understand what people seek and provide better search results.

One thing to note is that Google also has an auto-suggestion feature, which suggests search phrases based on your previous searches. This feature can be removed or deleted from your search history to help you search faster and keep track of your searches on Google.

So, when you start typing a search phrase on Google, you'll see suggested search phrases in Autocomplete that will help you complete your search more efficiently. These suggestions are linked to the specific word you're searching for, making it quicker and easier to find what you're looking for.

why does Google predict my search

How does Google Autocomplete work?


When you search on Google, you'll see suggestions based on what's popular and recent. These suggestions can include your previous searches if you're signed in. You'll also see what other people have been looking for.


Autocomplete helps you search faster and shows you what others are searching for. Google Chrome's autofill uses your search history, cookies, and autofill services. If you want less autofill suggestions, delete some of that data.


Website Cookies 


Cookies are little files that websites make when you visit them. They help you use the internet by saving your browsing information. You can limit the number of cookies if you want.


Autocomplete shows you popular search results. But it also tries to show you what's most relevant, too.


Google ranks search results based on what's popular and what's relevant. It also looks for sudden popularity spikes, even if the term is only searched for a little.


Google Freshness Algorithm


The Google Freshness Algorithm is a ranking algorithm that prioritizes the most relevant and up-to-date content for users who search for specific keywords. This algorithm ensures that higher-ranking pages with older content are only sometimes at the top of the search engine results pages (SERPs), allowing for the display of fresher content. 


Google has always valued fresh content, which is more likely accurate and relevant. Since 2011, Google has given more importance to pages that contain current information, especially for time-sensitive or trending keywords. 


The freshness factor is a crucial component of the search engine algorithm that favors newer and more relevant content over outdated pages, even if they are ranked higher. This factor ensures that users get the most updated information on their search queries. 


Updating content regularly not only improves search engine optimization (SEO) but also drives more traffic to a website. It also helps increase website authority in search engines like Google. Therefore, keeping your website content up-to-date is essential to rank higher in SERPs and attract more visitors.


How to use Google autocomplete for SEO?


Google Autocomplete is a free tool that helps you find things people searched for when you enter a keyword in the Google search bar. It's useful for SEO professionals, paid marketers, content marketers, and social media managers working on keyword-focused projects. 


Google Autocomplete can help you plan, find keywords, and answer important customer questions. It's been used by digital marketers for many years.


1. Keyword Research


Autocomplete won't replace searching for keywords but can give you valuable insights. By paying attention to the suggestions made by your search results, you can find the long-tail keywords you should target. 


Google autocomplete depends on what's popular on the internet. It can show you what people are searching for in real-time. You can also use it to find frequently asked questions for your keywords so you can cover the topic in more detail. Just make sure to delete your cookies to get unbiased autosuggest results.


2. Search Intent


Understanding why someone asks a question on their phone or search engines is called search intent. This is important for search engines since it provides context. 


Meeting the user's search intent is essential if you want your business to be seen as an expert. People will notice when you provide relevant information that matches their search query. This shows that you understand your industry and can answer any questions they may have about your products and business. 


Use Google's autocomplete feature to understand what people search for and ensure that your website provides what users are looking for. Popular queries related to your keywords are essential to understand user intent.


3. Online Reputation Management


Most people search for information about brands, products, and individuals after hearing about them. People have recently started using online reputation management services more frequently. This trend is likely to continue in the future. 


Negative publicity can harm your reputation online. This is because most people keep Google Autocomplete enabled. Negative Autocomplete phrases can cost you customers, clients, a job, or even admission to a school. 


It is essential to address negative Autocomplete suggestions that include your name and negative words like "scam."


Dealing with negative Google autosuggests.


When a potential client searches for your business or brand on Google, the search engine will display autocomplete suggestions based on frequently searched keywords and phrases. These suggestions may include negative or unflattering terms such as "scam," "fraud," or "ripoff." This can damage your online reputation and make customers hesitate to do business with you.


However, online reputation management companies can help influence Google's autocomplete search predictions. By optimizing these suggestions, you can improve your online reputation and build trust with potential customers.


It's important to remember that Google autocomplete is crucial to online reputation management. Unflattering search suggestions can have a significant impact on your business's reputation. Still, with the right strategies, you can turn them into opportunities to showcase your brand's strengths and build a positive image online.

Google negative autocomplete

How can I influence Google's auto-suggest feature?


As a business owner, it's essential to focus on positive phrases that promote your business instead of negative ones. Marketers can influence Google's Auto Suggest feature by encouraging people to search for a particular word often.


For example, asking people to search for "John Jones accountant" on Google could cause the search engine to suggest that phrase when someone types in "John Jones." However, this method requires consistent searches over time.


If 1,500 people search for a particular phrase in one day, it will show up in Auto Suggest immediately. However, if people stop searching for it regularly, it will disappear from the suggestions list in a few weeks. 


Google Autocomplete is a helpful feature that suggests search terms based on your type into the search bar. Have you ever wondered how it works? Well, three critical things influence it:


1. How often have people searched for a particular word or phrase, and where are they located?

2. How many times and in what way does the word or phrase appear on the internet, as determined by Google's search engine?

3. How often does the word or phrase appear on social media sites like Twitter, Facebook, and LinkedIn?


If you want to influence Google Autocomplete, focus on these three things and ensure your chosen keywords are popular and mentioned frequently in these places.




As brands increasingly realize the importance of predictive text on Google, ranking bizarre phrases in autosuggest has become challenging. Negative search suggestions on Google can have a dramatic impact on businesses. 


The good news is that you can change the sentiment towards your brand and influence Google to change suggestions for your name.


To manipulate Google Autocomplete, insert branded Google keyword suggestions, add a brand to Google Autofill, or optimize your search box (SBO). Additionally, you can bury unflattering Autocomplete suggestions with more positive results. 


At NewReputation, we offer online reputation management strategies that can help you change the sentiment of your brand with consistency and positive results. Contact us today for a free consultation.

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