Brand Strength Analysis: Key Metrics & Strategies Explained
I spend a great deal of time explaining to business leaders one core idea: your brand is not what you say it is. It is what customers believe it is. That belief shapes every choice they make. This is why brand strength analysis has become one of the most important tools for marketing, strategy, and […]
Are Deepfakes Illegal? The Take It Down Act Explained
Deepfakes have changed how we perceive truth and accuracy on the internet. What started as novelty filters and voice-changing apps has turned into a significant problem. Today, people can create incredibly believable videos or photos of other people saying or doing things they never did. Are deepfakes really illegal though? There isn’t a clear answer […]
People Also Search For: What It Is & How It Helps SEO
Google’s “People Also Search For” (PASF), although simple, provides tremendous insight for SEO professionals because it reveals what users searched for after clicking a link and refining their original search. This article will provide information on what PASF is, why it matters for SEO, how to find PASF keywords and how to use those PASF […]
Defamation in Healthcare: Understanding the Risks and How to Handle Them
In healthcare, words carry weight. A single false statement can ripple through a workplace and cause serious harm. It might start as gossip, a poor note in a file, or a frustrated social post. Before long, it can turn into a full defamation claim that damages careers, patient trust, and an organization’s reputation. This guide […]
How Predictive Search Works in Google’s Search Engine
We manage online reputations every day at NewReputation. One of the most overlooked factors in what people see about you is predictive search in Google’s search engine. Before someone even finishes typing your name or brand, Google shows autocomplete predictions that can shape a first impression. Understanding how those predictions appear, how they differ from […]
How Does Bing Search Engine Work?
Most people know Bing as Microsoft’s search engine. It’s the box that pops up in Edge or the one that powers your Windows search bar. But few people know how it really works. In this article, you’ll learn what happens behind the scenes every time you type something into Bing. You’ll see how it crawls […]
Celebrity Reputation Management: Protecting Your Public Image
It takes years of hard work to become a prominent personality. Your reputation is your most important asset, whether you’re an actor, athlete, influencer, or company leader. How people see you can effect your job, your money, and your ability to stay in the public eye. Your reputation lives online these days. Once it is […]
How to Remove Negative Reddit Posts or Push Them Down on Google
Reddit has grown into one of the most powerful spaces for shaping public opinion online. It isn’t just a site for memes and internet culture anymore. With over a billion visits every month, Reddit works almost like a search engine. People type questions into Google, and often the top answers come straight from Reddit threads. […]
SEO for AI: How to Rank in AI-Powered Search Results
Search engines are changing fast. The rise of artificial intelligence (AI) is reshaping how people find information online. Traditional search engines like Google still play a key role. But now, AI-powered tools like ChatGPT, Gemini, Claude, and Perplexity are stepping in. These tools don’t just list links, they provide direct, clear answers. This shift means […]
Remove DocketBird Court Records from Google Search
Legal records are created whenever a person is in the court system. This includes everything, from paperwork and evidence to court proceedings and dockets. The problem will come years after you have forgotten all about the court proceedings and dealt, if necessary, with the consequences. All that paperwork can still come back online when data […]