YouTube has become one of the premier methods of learning a new skill.
According to Pew Research
- 95% of 18-29 year-olds in the U.S. use YouTube.
- 91% of 30-49 year-olds in the U.S. use YouTube.
The brain responds faster to visuals than text and other learning materials. The memory retains information from the image for longer periods of time. Students learn to process information quickly through videos.
Here is our list of the best YouTube channels to learn digital marketing.
Larry Kim
Larry Kim is the founder and CEO of WordStream, the top-ranked PPC marketing software company. He is also the CEO of MobileMonkey, a chatbot-building platform for marketers. It enables customers and businesses to communicate via Facebook Messenger. Kim is a prominent digital marketer. He was named Search Marketer Of The Year by PPC Hero (2013-2014, 2015, 2015, and 2017), Search Engine Land, and the US Search Awards.
Kim is regularly featured on YouTube channels discussing the latest trends in chatbot automation, PPC, Facebook marketing, and email marketing.
Kim has contributed to channels such as:
- MOZ
- HubSpot
- Unbounce
- Semrush
- And many more
Brian Dean
Brian Dean is the founder of Backlinko, one of the most authoritative SEO blogs on the Internet. Dean started Backlinko to teach people how he finally cracked the secrets of SEO after his first 5 sites failed to reach mainstream success. He has a knack for transforming the complexity of Google’s algorithm into a super simple way to increase your traffic.
Brian Dean has been called an "SEO genius" by Entrepreneur.com and a "brilliant entrepreneur" by Inc Magazine. He is credited with creating The Skyscraper Technique, as a way to create engaging content that will help you to earn quality editorial links.
We find Brian Dean’s content so helpful because it doesn't just target businesses with big marketing budgets. Any of his tips can be applied to a website you start tomorrow to start increasing your traffic.
Dean’s YouTube channel has reached almost 500,000 subscribers and published a new video almost monthly.
He covers a variety of SEO topics and strategies including:
- On-Page SEO
- Link Building
- Keyword Research
- Copyrighting
- YouTube Marketing
- And More
Brian can be found contributing to the SEMRush YouTube channel after their acquisition of Backlinko.
Read: The Best Personal Portfolio Websites
Ahrefs
Ahrefs, a software company, develops online SEO tools for marketers and offers free educational materials. We chose Ahrefs because we are a big fan of their software and think they provide uncontested benefits to any digital marketer.
The man behind the entertaining YouTube tutorials is Sam Oh, a digital marketing professional from Toronto. Sam is the VP of Marketing and head of video content at Ahrefs. He has also founded a number of niche sites including Money Journal. He is also an avid golfer. 🏌️
Sam Oh brings a fun and educational approach to Ahrefs’ YouTube channel and has a knack for incorporating realistic simple approaches to complex SEO strategies such as email outreach, technical SEO, competitor analysis, and more. All while teaching you how to use the Ahrefs marketing suite.
Interesting topics covered by Ahrefs:
- SEO Tips
- Creating Better Content
- Developing a Link Building Strategy
- Technical SEO Tutorials
Ahrefs does an excellent job creating video courses. They cover the topics in great detail and dive deep into each topic with case studies and proven strategies.
Neil Patel
Neil Patel is the co-founder of NP Digital and one of the top marketing influencers. He is also the co-founder of Crazy Egg, Social Sprout, Hello Bar, and KISSmetrics. He is the co-author of Hustle, a NY Times Best Seller, and has been recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Neil Patel is also the creator of Ubersuggest, a powerful SEO and content marketing tool that shows you keywords monthly search volume, CPC & competition data.
We chose Neil Patel because of the diversity of his YouTube video content. His channel has reached over 1 million subscribers and uploads a new video weekly. Patel has a style that can truly change the way you look at your marketing strategy. “Stop doing that and start doing this!”
Digital Marketing topics covered:
- Social Media Hacks
- SEO Training
- Digital Marketing Trends
- PPC
- Affiliate Marketing
- And more
HubSpot
Dharmesh Shah and Brian Halligan founded HubSpot in 2006. The free CRM from HubSpot powers customer support, sales, and marketing with simple-to-use features such as live chat, meeting scheduling, and email tracking.
HubSpot is famous for its Inbound Methodology. The Inbound Methodology allows you to grow your business by developing meaningful and lasting relationships with prospects, customers, and consumers. Creating tailors and personalized content that attracts the correct buyers to your business.
Read: Inbound Marketing Strategy: What is a buyer persona?
HubSpot created the HubSpot academy in 2012 as a way to help our customers learn and apply new marketing skills to grow their businesses through free courses, certifications, and training. Since then, it has evolved to become a leading education platform that has trained over 600,000 people globally.
The HubSpot Marketing YouTube channel has over 200k subscribers and features over 400 free marketing tutorials. The channel features a variety of marketers sharing their expertise on a variety of topics. We love this channel because it covers topics from start to finish and features prominent experts.
Topics covered by HubSpot:
- CRM
- Website Speed
- Email Marketing
- Content Marketing
- Inbound Marketing
- Social Media Marketing
- And more
Matt Diggity
An SEO enthusiast who escaped the corporate system with help of “The 4 Hour Work Week” Diggity started experimenting with SEO daily and started working affiliate SEO full time. He's the founder of Diggity Marketing, Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference.
We love this channel because of the real test results and proven strategy. Diggity also makes it super easy to start making money online regardless of if you are a professional SEO or just starting out.
Matt Diggity covers topics such as:
- Affiliate Marketing
- Link Building
- Case Studies
- Growth Hacking
Amy Landino
Amy Landino is the founder of Savvy Sexy Social and the author of Vlog Like a Boss. Amy has a different approach to helping people become better digital marketers. Her approach to explaining ideas is fun and casual. For beginners, this would be a great place.
We chose Amy because of he entertaining way of teaching people how to grow their social channels. With the growth of podcasts and video content, this content is a game-changer for digital marketers.
Her YouTube channel currently has over 4ook subscribers and uploads a video each week on average.
Amy Landino covers topics such as:
- Personal Development
- YouTube Channel Growth Hacks
- Productivity
- Social Media Marketing
- Relationship Building
Are you ready to grow your online marketing YouTube channel and engage with a larger audience? With the right strategies, you can start attracting more viewers and engaging them with meaningful content.
Follow these four essential steps and start boosting the success of your channel today!
4 Tips for Growing an Online Marketing YouTube Channel
Create Engaging Content
Creating content that your audience finds interesting and engaging is key to growing your YouTube channel. Think about the types of topics that would draw viewers in and keep them coming back for more.
Choose a catchy title for each video, structure it into easily digestible segments, and include visuals to draw viewers in.
Lastly, end with a call-to-action such as subscribing for updates or asking them to share the video on social media.
Optimize Your Videos for YouTube Search
If you want to grow your YouTube channel, you need people to find and watch your content. To make sure this happens, optimize your videos for YouTube searches.
Begin by identifying the keywords that are relevant to the video's topic and include these in the video title, description, and tags. This will help more people find your video in YouTube’s search engine.
Additionally, consider optimizing your videos for natural language searches with voice-enabled devices like google home or Alexa.
Take Advantage of YouTube Advertising
Another way to get more engagement on your channel is through YouTube advertising. With this function, you can place short ads before, during, and after the video to reach a wider audience and direct new viewers back to your channel.
Different formats are available so choose the one that best suits your goals such as a driving website or blog traffic, or gaining more channel subscribers.
When creating and publishing an ad, don’t forget to include a link back to your channel in the description box for viewers who are interested in learning more about you.
Collaborate with Influencers and Relevant Brands
Connecting with influencers in your industry and relevant brands is another great way to effectively promote your YouTube channel. Partnering up with influencers can help you gain more exposure and expand the reach of your brand.
Consider collaborating with them by creating videos together, conducting interviews or simply having the influencer mention you and link back to your channel in their content.
This strategy can be beneficial in increasing engagement and visibility among potential viewers.
Define Your Target Audience.
If you want to successfully grow your online marketing YouTube channel, the first thing you need to do is identify your target audience.
- Who are the people you're trying to reach with your content and what kind of topics should you focus on?
- Are they Millennials looking for a specific type of product or service?
- Or are they business owners who need digital marketing advice?
By defining your target audience, you'll be able to tailor content that resonates more with potential viewers.
YouTube is king, especially among GenZ, who spend significantly more online than Millenials. YouTube is also the preferred method of learning for GenZ than Millenials, who prefer reading print.
Read: How much do YouTubers make?
People who are in the market to learn a new skill, or try to start making money online, can spend their free time learning through YouTube. Check out these digital marketing YouTube channels to learn new tips and strategies to start making money online.
