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Digital Marketing Strategies: Which is Right For You?

Delphia Debra
Mar 26, 2020 10:27:54 PM

Sometimes it amazes us to see technological advancement and internet access.

We believe that the current situation around the numbers is going to rise like crazy.

So, by this statistic, we can assume that today digital marketing strategies are highly effective. People today depend on the information they access through the internet.

If you want to create successful digital marketing strategies, you need to decide on which strategy is right for you. 

Do you know...

There are 3.010 billion users who are online all around the world?

Welcome to the era of digital marketing, where the current estimation is that global ad spend will reach $605 billion in 2020.

It is a massive increase from 2019, approximately 4.2%.

Before we further dive into the stats and roles, let's review what digital marketing is.

What Is Digital Marketing?

digital marketing strategies

Digital marketing is the modern marketing face in which we use electronic media or the internet for branding and promotion.

Whether you need a marketing strategy for a new product or a Reddit marketing guide, the role of a digital marketer is to grow your business online.

Types of digital marketing strategies:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Marketing.
  • Webinar Production.
  • Content Marketing (Blogging & Article Writing)
  • Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
  • Email Marketing.
  • Social Media Marketing.
  • Video Production.

Digital Marketing Strategy Framework

We cannot deny the case for traditional marketing doesn’t exist.

It is still essential, but with the rise of digital media, there are now endless possibilities for marketers.

Today, digital marketing is imperative for every business, small or large.

Everyone has a website, and if someone doesn’t have an online presence, people find it weird and move on to their competitors. So, you must accept the strategies, benefits, and even the challenges of digital marketing.

Do you know...

The global social media reached $84 billion in 2019 just on ad spending?

It shows that how much their customers are spending time online.

As a result, Facebook reached $25.56 billion last year for ad spending.

Digital Marketing Strategies for a Brand

how to create a digital marketing strategy

For those who don’t know, you should know that business and digital marketing are now highly important for each other.

There is a low survival rate of companies without an online presence.

Today, even your local dry cleaner has an online reputation and followers, which makes it known among people for carrying out the sales.

So, the best markers have some excellent digital marketing strategies by which companies can reach their goals.

For instance, content marketing today is so important.

People hire the best content writers to produce fantastic content that can attract people in a glimpse.

These paid and unique posts can even get your new traffic, and even without the sales, you are earning through the organic traffic.



How to create a digital marketing strategy

Search Engine Optimization:

Search Engine Optimization, more commonly known as SEO, is a type of digital marketing strategy.

By this, you can rank your websites on the top pages, which means more traffic and a better online presence. You might be wondering what is SEO and how it works?

Type of content for SEO

  • blogs
  • product descriptions
  • articles
  • infographics

In digital marketing, the most engaging way is to provide visuals.

90% of the traffic comes after visuals.

Search Engine Optimization Techniques

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Content Marketing

That’s what we think is top-notch for marketers, and without good content, no one can survive in the global market.

If Content is king, keywords are queen.

Before moving on, here is a question for you.

What makes good content? Content makes the message clear or clear communication between the sender and the receiver.

Around 42% of B2B markers say that the most effective type is content marketing.

Types of content marketing

  • Blog posts
  • E-books and whitepapers
  • Infographics

Blog posts and infographics are the most recommended ones.

People are looking out for information before even trusting a company or product. They look for people's advice, reviews, and visuals before a purchase.

Infographics, on the other hand, if are colorful it can make 80% more people read your content.

Social media marketing

In the big crowd of digital marketing, this one is the boss and the reason for every business to be alive nowadays.

Without social media channels, you cannot engage your customers anymore.

Social media marketing tips

  • stories
  • memes
  • visuals 
  • video

Around 54% of people use social media to get to know products and buy them.

Popular Social Media Platforms For Getting Traffic

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest

Those who are new to these platforms should start with Facebook and LinkedIn at least.

After a hold on these, you can try the other as well.

Pay Per Click (PPC):

According to Ignite Visibility, businesses can create better brand awareness through a pay-per-click campaign strategy.

Google Ads is one of the best pay-per-click marketing examples by which you can make money and get targeted traffic by authentic and unique content.

Original blog posts and videos can help you get the traffic required to achieve your goals.

Pay-per-click types 

  • search engines
  • price comparison websites
  • targeted content sites
  • heavily-trafficked websites

Affiliate marketing programs

Affiliate marketing is today one of the best ways of earning and increasing traffic on your websites.

By affiliation, you can market a company's product or services for its customers.

Is affiliate marketing worth it?

Affiliate marketing is an excellent opportunity if you truly believe in the value of the product you're selling. Your ability to rank on the first page of Google is how you get paid.

How to start affiliate marketing?

When someone clicks your ad, or you deliver a customer to the website with a referral link, you receive an affiliate commission. It's a win-win for both parties. 

You can also create your affiliate program and market it. Research the best affiliate marketing programs to join in 2021.

After that, people will market your website or company to earn money, and that’s how the chain works.

This is why U.S affiliate marketing is seeing a 10.1% growth and will reach $6.8 billion at the end of 2020.

Digital marketing automation

Today our technological advancement has led us to enjoy software that serves to monitor your marketing goals and operations.

With the help of software, companies can automate business goals and focus more on growth.

The operations of the software include:

  • Email newsletters which we mainly receive all the time after subscribing to any website or channel
  • Social media posts schedules
  • Create a balanced workflow with effective use of time and money creating more productivity
  • Tracking and reporting of each operation

Email marketing strategy

In 2019, email users were around 3.9 billion, but now in 2021, we expect the figure to be 4.3 billion.

This represents almost half the population of the world.

An email marketing strategy is one of the best ways to communicate with your customers and to promote your content, social sites, events, and even discounts.

Email marketing strategy examples

  • Blog or website subscription newsletters
  • Follow up for e-books and new stories
  • Welcoming customers or asking them for feedback
  • Promotion of holidays, discounts and news of events, etc.

Online PR strategies

Public relations is a fast way to secure your online reputation and online coverage of all your efforts in digital marketing.

Public relations strategies

  • Talking to influencers on social media and earning different opportunities and making loyal relations with media publications.
  • Engaging reviews and comments about your company, products, and services.
  • Creating and promoting engaging news articles.

Inbound marketing strategy

inbound marketing strategy

Inbound marketing is the type of digital marketing in which you attract, engage, and delight your customers at each stage.

Even at the end when they have purchased from your company and given feedback.

For a digital marketer, using an inbound marketing plan can be an affordable way to acquire new customers and convert them into advocates for your brand.

Inbound marketing strategy examples

  • Topical blogs
  • Social media campaigns (Facebook, Twitter, Pinterest)
  • Ebooks
  • Search Engine Optimized (SEO) website text
  • Viral videos
  • Web-based seminars (Webinars)
  • Chatbots

Sponsored content examples

It is the easy kind of digital marketing in which you just pay another brand or agency to allow you to publish your content on their website.

You don’t have to make any strategies, designs, or content.

Just simply pay to play and get your work published on some of the most prestigious companies on the web.

The third-party handles all the services. People usually write different kinds of blogs and make videos for sponsored content on TikTok.

There might be a chance that you have gone through them when reading blogs or scrolling Facebook.

With most sponsored posts, there is a caption of Sponsored posts or content written.

Strategic duties of a digital marketer

strategic duties of a digital marketer

Digital marketers are people of an organization who handle all the responsibility of creating and branding the content.

strategic duties of a digital marketer include operations, goals, and lead generation go through the digital marketer.

The primary responsibility of the digital marketer is to handle the online presence of the company and promote it for growth and traffic.

Digital marketing team roles

  • Project manager.
  • Strategist.
  • Content writer.
  • Graphic designer.
  • SEO specialist.
  • Pay-per-click (PPC) manager.
  • Front-end developer.
  • Email marketing
  • Marketing automation specialist

Creating a digital marketing budget

There is no denying that marketing demands a percentage of your budget.

Either you are a small business or a large enterprise, you must accept the fact that digital marketing requires a high budget.

If you are ready for the big game, then be sure you create a digital marketing budget template.

Innovative digital marketing agency

Now you are ready to utilize these digital marketing examples to grow your business.

You can follow these examples of digital marketing campaigns to understand the broad concept and the benefits.

Also, with digital marketing, you can get fast results and easily measure the daily estimates of people engaging with your posts.

So, this is a win-win strategy for your efforts and time by which you can achieve your goals.

If your business is searching for the top digital marketing agencies in New York, contact New Reputation, a full-service digital marketing agency that gets results.

Do you want to improve how you look online?

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We are an online reputation management company focused on helping people grow personally and professionally. 
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