Managing your company's Glassdoor profile is an important aspect of your business reputation strategy. Bad Glassdoor ratings can cost employers access to top talent that will be scared off by negative Glassdoor reviews.
Your Glassdoor reviews usually appear high on search engine results. Glassdoor is an influential forum that receives over 15 million visitors every month.
Research shows that 33% of employees reject job offers due to potential employers’ negative online reputations.
Another 84% of employees considered the employers’ reputations before accepting their current jobs. Financiers may also hesitate to lend to you and your customers.
It is challenging to quantify the ultimate financial impact of negative Glassdoor reviews. These losses will no doubt be significant in the long run.
Before we learn how to remove a bad review on Glassdoor, let's take a closer look at how Glassdoor works.
Glassdoor is an American website that allows former and current employees to anonymously review companies, is called American Glassdoor. Glassdoor allows users to search for and apply anonymously for jobs and submit and view their salaries.
The company was purchased by Recruit Holdings, a Japanese company, for $1.2billion in 2018. The Mill Valley, Calif.-based company offers a recruitment and jobs platform that has 59 million monthly active users. It also provides data about more than 770,000 companies in 190 countries.
Glassdoor is a platform that enables employees to see the workplace transparently. It's built on millions of company ratings and reviews. CEO approval ratings. Salary reports. Interview reviews. Questions. Benefit reviews. Office photos.
Glassdoor lets employees rate and gives feedback on career opportunities, learning and development, senior management, compensation and benefits, and company culture.
Glassdoor has a strict review approval process before publishing feedback. Glassdoor may, for example, ask reviewers to amend their feedback if they believe it is in violation of its terms. But, sometimes things slip through the cracks. If you are unsure, be alert and flag any questionable content.
The Glassdoor salary information is not verified and self-reported. Some salaries may not be correct. Payscale.com and the U.S. Bureau of Labor Statistics are a better source of salary information. Glassdoor's salary details are more accurate for companies that have many reviews than those with fewer.
Anybody can post on Glassdoor for any company at any time. There is no need to verify that they worked there or that the review accurately reflects current company conditions. According to Glassdoor's guidelines,
"Each individual should submit only one review, per employer, per year, per review type (e.g. company review, interview review, salary review, benefits review, etc.) Your content should be related to jobs you have held (or interviews you have had) within the last five years so it’s relevant to today’s job seeker.”
Glassdoor claims that employees are not entitled to incentives for writing positive reviews. Glassdoor cannot determine if an employer is incentivizing employees to write good reviews. Although it's not ethical, it happens all the time.
Glassdoor will not remove a review that is relevant to the company and does not violate their review guidelines.
According to Glassdoor,
“We remove reviews when we find evidence of abuse of our "one review, per company worked at, per year” policy. Reviewers can discuss most senior leadership by name but aren't allowed to name anyone below this level. We don't take sides in factual or contractual disputes between employers and reviewers.”
A notable guideline for Glassdoor users to determine whether to remove a negative review states:
“Your review should be truthful and constitute your own personal opinion and experience with your current or former employer. We don’t take sides when it comes to factual disputes, so we expect you to stand behind your statements expressed in your content.”
Negative reviews on Glassdoor may or may not be justified. The anonymous nature of the forum can allow disgruntled employees to post unwarranted negative reviews.
The above are some of the reasons why you may be justifiably paranoid about their bad reputation.
Enough with all the reasons why negative reviews are bad for business. First off, you don't pay the reviewers to remove negative reviews on Glassdoor. It is unethical.
The following are some steps you can take.
Glassdoor allows you to flag any reviews you might find untruthful or violate the terms of Glassdoor in any other way. Flagging a comment doesn’t guarantee that the forum will pull it down.
The company usually sends the flagged comments back to the reviewer, asking them to either amend or justify their review. This process can take a long time, and the results may not be what you are seeking.
Anyone can flag a review by clicking on the tiny flag below the comment. You get a drop-down of the site’s community guidelines the review could have violated and select one.
You can file a class action lawsuit against Glassdoor to remove the offending comment, but this is unlikely to yield results either. The law protects forums that accept user-submitted content. You can’t force them to reveal the identities of the people who posted the comments or to take the comments down.
The above information makes it clear that it is virtually impossible to pull down a review on Glassdoor.
An employer may challenge your Review. They will likely sue Jane or John Doe (since you post anonymously on Glassdoor) and then serve a subpoena on Glassdoor to obtain records about your identity.
Glassdoor may be subject to subpoenas to provide information that could be used against you. If your employer challenges your review, you need to make sure that any statements you make in your review can be proven. If you are unable to corroborate your statements, you could be liable for defamation.
Glassdoor allows employers to set up accounts. Take advantage of this to create an account and optimize it. You will have greater control of the narrative when you are running the account. You can subscribe to Glassdoor, which gives you more control over the information people get about your company.
Bad Glassdoor reviews can be a sign of a problem, but not a cause. Any recurrent core problems must be addressed. These problems should be identified and addressed before they become public through tools like staff surveys and performance reviews. If you are facing public criticism about issues that you feel you have solved, you should address them, but be aware of the limitations.
Ask your teammate to share a positive experience they had with you. Ask employees if they would be comfortable sharing positive experiences with others if they leave the company in a positive manner.
This is where employer branding marketing usually enters. Tell your story if your employer's value proposition connects with your top-performing colleagues.
Glassdoor believes that by not responding to negative reviews, you are missing an opportunity not only to neutralize them but also to showcase your employer's brand to all parties who will be reading them (including future employees, investors, customers, and current employees).
Research shows that 62% of Glassdoor users get an improved view of a company and its CEO if it responds to negative reviews. Such comments show potential employees that the company is willing to resolve employee grievances.
Glassdoor found, based on surveys, that 69% of respondents agree that their perceptions of a company have improved after they've seen an employer respond to a review. A full 94% of respondents are more likely than others to apply for a job if their employer actively manages the brand. This includes responding to customer reviews.
You can encourage your employees to leave reviews. Explain to them how to leave a review and why such a review is good for the company. Be tactful with the timing when asking your staff for reviews.
For example, ask for reviews after the accomplishment of a team goal. The review is likely to be positive then.
Remember, there is no such thing as a perfect Glassdoor review. Even Google, an excellent employer by all accounts, has a 3.3-star review.
Don't ask new employees to review Glassdoor. They don't yet have a real feel for the company, so it is best to wait. Glassdoor suggests asking new employees for feedback at the 90-day mark, or one-year anniversary.
If you don't have the funds to manage your online reviews proactively, don't beat yourself unnecessarily.
Contact New Reputation to help your company with online reputation repair. We optimize your Glassdoor page to increase visibility and promote your company brand.