Are you thinking of expanding your marketing on other social media platforms outside the traditional ones? Have you considered using Reddit?
If no, then you probably do not know that Reddit is one of the largest, most visited, interactive platforms, however, underutilized for social media marketing. Learn how to increase your Reddit Karma and building your personal brand with Reddit.
It is, according to Alexa, the 6th most popular site in the United States and the 18th in the whole world.
“The front page of the internet” as Reddit calls itself, is a social bookmarking website structured around users submitting content that others can vote on (upvote or downvote). The most popular content rises to the top.
Before going into all the details, let’s find out who is on Reddit.
Who is on Reddit?
Though Reddit is quite anonymous since users don’t give their gender or birthdays while signing up, here’s what we found about reddit users.
This constitutes nearly half of the Reddit user database. However, a third of the Reddit users fall in the age range of 30 to 49.
This shows that you can target young adults and middle-aged adults alike on the platform successfully.
While the platform attracts both male and female users, 2/3 of Reddit users are male. These users are also highly engaged, spending 16 minutes on the average on the site.
However, just like all online communities, Reddit has a certain degree of “reddiquette” which users have to follow. These rules apply to all subreddits. Each subreddit also has its guidelines for posting.
If you are wondering what a subreddit is, let’s find out.
What are Subreddits
Virtually every topic or category you can think of has a subreddit on Reddit. From Reddit Fake ID vendors to steaming NFL games, someone has created a subreddit for it. Subreddits are like niche forums or communities that collectively define Reddit. Each subreddit is dedicated to one topic.
You’ll find thousands of subreddits on the platform, each with its unique rules that guide content and link submissions. Each begins with reddit.com/r, for instance, reddit.com/r/memes.
Reddit Reputation is Karma
People on Reddit are constantly looking for contents that pique their interests to click on. And the good news is, external links are the most popular content types, and they drive the most engagement.
So your website has high chances of doing well on Reddit if you create unique, progressive, curious, or simply eye-candy content, contents that will appeal to your target audience. This is a great build your personal brand and get noticed on Reddit.
However, if you simply want to take advantage of the Reddit marketing opportunity to register accounts and post-sales pitches, expecting to get a massive boost in traffic, just like an average marketer, you are never going to make it there.
How to build Reddit Karma
This is because Redditors are fiercely protective of their communities, and they loathe brands who try to hijack a subreddit for personal gains.
If you don’t want to be flagged as spam and submitted for abuse, post original, valuable contents and engage genuinely.
Your trust score on reddit is known as karma. You can receive karma on reddit from posts and comments. Known as "post karma" and "comment karma". When your posts or comments get upvoted by a user, your profile receives more karma. This karma reflects how much a user has contributed on reddit and the total votes the user has received.
How to Choose the Right Audience
If you are going to try Reddit advertising, obviously since you’ll be able to reach your ideal audience on a spot on the front page, here are ways to find the perfect audience.
The main form of location targeting on Reddit advertising is by country. However, if need be, advertisers in the United States can also target down to the state and city levels. Your ad is eligible to show worldwide if you don’t select a target location.
You can also target users have recently interacted with particular categories of content. This targeting is quite broad with the key phrase “recently interacted” and not just those currently looking at the interest.
Reddit advertisers can also target users who have recently interacted with a particular subreddit or are currently subscribed to it.
There’s no better place for you than on Reddit if you are targeting specific niches. The right kind of websites can get their brands before engaged visitors who have something to say on this platform. Reddit advertising may not work for every brand, but it can be very beneficial if used properly.
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