Enterprise SEO can be a complex process, with multiple websites, teams, and goals to juggle.
To ensure your business has the right SEO strategy in place and is taking advantage of all available opportunities, this guide outlines the essential actions to take when developing an enterprise SEO plan.
Assess Your Current Website Performance.
Before you begin to invest time and money into SEO, it’s important to understand the performance of your website as it stands. Run detailed analyses on your domain and individual pages to determine where they stand in terms of keywords rankings, organic traffic, technical errors, and more.
This initial overview should provide valuable insights into the underlying issues within your website and provide a solid foundation for developing an effective enterprise SEO plan.
Identifying the opportunities and challenges of your website’s SEO will enable you to craft tailored solutions. Analyze your domain in terms of competitor research, keyword rankings and search engine visibility, indexation issues, backlink profiles, internal linking structure, page speed, and more.
This will allow you to generate a detailed overview of current strengths and weaknesses within your website that can inform the development of your enterprise SEO strategies.
Implement Effective On-Page SEO Tactics.
On-page SEO tactics should be at the core of your enterprise SEO strategies. Focus on optimizing the technical performance and content of each page so that it is appealing to searchers and search engine crawlers alike.
A good website architecture seeks to rank as high as possible in search engine results, reducing overall bounce rate, cutting down on duplicate content, structuring URLs for maximum crawling efficiency, and establishing a clear internal linking strategy.
Consider also implementing meta descriptions, including headlines with target keywords that add relevancy, using image titles and alternative texts for easier indexation, and more.
Utilize Structured Data Markup for SEO Gains.
Structured data (otherwise known as schema markup) is an important strategy for improving visibility on search engine results pages. Structured data gives search engines more context about a web page, helping them to understand its content better so it can be indexed and ranked accordingly.
It also helps search engine users quickly find the most relevant results in their searches. Google recommends using JSON-LD structured data wherever possible, but some websites may benefit from microdata or RDFa formats instead. Make sure to thoroughly test and validate your structured data with the Structured Data Testing Tool before implementing it across your website.
Develop Quality Content Targeting Keywords and Topics.
Quality content is the foundation of a successful SEO strategy. Make sure your website contains engaging, informative, and valuable content that answers potential customers’ questions and provides enough details to keep them invested. Focusing your content on keywords and topics relevant to your audience’s needs will help you to achieve better SEO rankings.
For instance, if you are selling camping equipment, creating articles about camping techniques or reviews on different pieces of camping equipment would be useful for finding customers interested in camping gear.
NewReputation provides advanced enterprise SEO services to fix technical issues, optimize keywords, build website traffic, and manage your company's reputation. Contact us today for a free consultation.