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Dating sites Tinder and Match.com: Do They Sell Your Information?

Nov 22, 2021 2:03:22 PM

If you are looking for a lover, partner, or friend on dating sites, Facebook and Google come along like an unwanted third wheel, which has nothing better to do than invade your online privacy. So while you are digging info on people you like, these sites are doing the same with you. Why? Simple, because a massive chunk of their business relies on the information they collect from you to show you matches of your preference and ads that might interest you.

 

A recent report estimated the collective revenue of digital advertising companies in the US, it found out that the data generated from an adult is worth about $35 per month.
 

 

However, amid a sea of unknown people's profile pics, it can be challenging to understand how sites like Tinder and Match.com determine the recommended connections for you. Admittedly, the algorithms that underlie such platforms are copyrighted, and firms have little desire to disclose personal information about how they function to consumers or rivals.

 

Some firms also follow you more closely on dating apps than in others. When the startup developing Ghostery, a web plugin that prevents data cookies, investigated eight popular dating websites, like Match and Tinder, it discovered that Facebook and Google trackers were present on all of them.

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All of these trackers aid in the production of analytics and targeted marketing, which may provide firms with a strong picture of where you're from and your potential love interests. Assuming you went to a particular Match.com page, such as a local community page or a website about connecting with artists, the trackers will be able to see your activities.

What Type of Data is Stolen on These Sites?

To begin with, whatever information you deliberately give on an online dating site, the system has it now. Based on the site you are using, this might include your gender, sexual preference, geographical information, political allegiance, and religion. Sure, if you share photographs or videos through some kind of dating app, the firm gets access to them. And they may be filtering them using AI as well; Bumble employs similar technology to strategically screen and bans potentially obscene photographs.

 

However, if you link your social media pages to your dating site, a dating platform can access information about your behavior on those networks. According to reporter Judith Duportail in the Guardian, Tinder kept at least 800 pages of documentation on her, such as data from her social media accounts (which include her "Likes" and the number of Friends she had) as well as the text of dialogues she seemed to have with everyone she matched with on dating sites.

 

So whichever service you use, whether it's an app-based service such as Tinder or a webpage platform like Match.com, it's probable that it has a lot of your information. Furthermore, these platforms collaborate with third-party businesses that may gather information on users.

 

A website data tracker may pick up the websites you browse when on a dating website and utilize that data to gather statistics or target adverts at you. Your details may also be provided to third-party firms with which your dating app may collaborate to investigate their site traffic and assist target advertisements.

 

Although they exchange user data with other parties, matchmaking companies often claim not to sell their customers' personal information. However, this does not rule out the possibility of security flaws. And here is the one troubling example: according to Ars Technica, a glitch in the chat feature of the dating app Jack'd allowed users' photographs sent as "private" on the open network to be viewed. On Tinder, a security hole created by vulnerabilities with both the Facebook network and Tinder's login mechanism enables trackers to take over accounts using only a person's mobile number.

 

Another point to consider is that your conversations on these apps may be turned across to the state or security agencies. Such sites' privacy regulations, like those of many other internet platforms, often say that they might release your data in response to a legal request, such as a court ruling.

How is My Data Used to Suggest Matches?

Although we do not know how well these various algorithms function, there seem to be a few similar threads. Many dating apps are likely to utilize the data you provide to enhance their matching technique. Moreover, who you've loved in the past might influence your proposed matches in the future. Lastly, whereas these services are frequently free, their premium add-on capabilities might complement the algorithm's default findings.

 

Consider Tinder, one of the most popular dating applications in the United States. Its analytics depend on data you supply with the site as well as data on "your usage of the service," such as your behavior and geolocation. When pairing you with individuals, "every time your profile is Liked or swiped left" is also taken into account. This is how other services, such as OkCupid characterize their matching algorithms. However, on Tinder, you can purchase more "Super Likes," which can increase your chances of getting a match.

 

It's crucial to remember that these networks consider interests that you actively disclose, which can undoubtedly impact your findings. For instance, some sites allow you to media filter characteristics, and certain sites enable users to filter or reject matches based on race, "body type," and religious affiliation. This is a contentious and difficult practice.

 

Even if you don't actively share your dating preferences with the sites, these platforms might highlight highly probable dating choices.

Do These Sites Help Me Find Love?

It's important to note that the usefulness of dating apps isn't a settled matter, and it's been the subject of much discussion.

 

According to a survey published last year, interacting online has become the most common way for US heterosexual people to connect, and Pew estimates that 57 percent of respondents using a dating websites app felt it would be at least somewhat good. However, these applications can expose users to online fraud and catfishing, and Ohio State researchers believe that persons who suffer from melancholy or social anxiety may have a negative experience utilizing these platforms. Matchmaking apps, like so many other technological breakthroughs, offer both positive and negative trade-offs.

 

Nevertheless, dating sites can still be a good place to find a date. Who knows, you might find your soulmate here!

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