5 Essential Tips for Effective Reputation Management Marketing

5 min read
Jul 15, 2021 8:49:48 PM

Have you ever been influenced to buy from a compelling brand story? 


It happens… A lot!


Today's business world is highly influenced by the Internet. 


People are spending more and more time on the World Wide Web, consuming content, liking and commenting on posts, and expressing their opinions on everything under the sun. 


Therefore, it is becoming more and more crucial for brands to have a positive reputation on the web.


Reinforcing positive customer sentiment is key to success in today's digital-first world, and reputation management marketing is a surefire way to achieve it. 


Here you will learn the best practices for reputation management marketing tactics so that you can take control of your online narrative and drive positive customer sentiment.


What is Reputation Marketing?


Successful brand stories don’t just happen by accident. They are carefully crafted. 


Reputation marketing is an emerging field of marketing that helps businesses highlight positive brand content like customer reviews, 5-star ratings, positive brand content, etc. It leverages traditional digital marketing tactics to promote the existing good impression of your business to boost sales and revenue.


These online reputation marketing initiatives focus on using positive social media comments, customer reviews, and feedback to enhance search engine performance, marketing campaigns, and consumer engagement levels. 


Put them all together and you can craft a brand that people can really get behind!


Reputation management marketing is used to monitor and manage a brand's image through online tactics. Digital marketing agencies can use reputation monitoring to gain a good understanding of the brand's perceptions by current and future customers.


According to statistics, 90% of consumers accept that online reviews influence their buying decisions.


And 94% of buyers said a negative review drives them away from a business.


Seems too good to be true? That's how much it matters!


Your online image matters a lot for the overall reputation of your brand. And having an adequate reputation marketing strategy is necessary for your business.


Identify Your Brand Story and Messaging


Knowing your brand story and messaging is the foundation of successful reputation management marketing. 


Defining what makes your brand unique will help you stand out from competitors, identify how best to respond to customer inquiries, and craft content that resonates with customers. 


Take some time to develop a narrative around what sets your brand apart from others - this can be the core of all your reputation management marketing efforts.


Monitor Your Online Reputation


To establish and maintain a strong reputation, it is essential to stay up-to-date on customer conversations about your brand


Set up Google Alerts for brand mentions, keywords, and industry updates. 


This will help you remain informed of what is being said online and give you an opportunity to address negative feedback or resolve any disputes quickly. 


Additionally, keep track of reviews left on third-party sites like Yelp and Google to monitor how customers are feeling about your business overall. 


Responding timely and thoughtfully − even if the feedback is negative − can set you apart from others in the industry.


Track Sentiment About Your Brand


To stay ahead of customer sentiment, track all the conversations and comments made about your brand. This includes tracking Twitter and Facebook feeds, as well as monitoring reviews on third-party sites. 


Use a free social listening strategy to monitor comment threads and gauge how customers feel about your products or services. 


By maintaining an open dialogue with past and potential customers, you’ll be able to better understand their wants and needs − which can help your business create content that resonates with them.

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Engage With Customers on Social Media 


Engaging customers on social media can be a great way to nurture relationships with them. Take the time to respond when customers comment or message your business, whether it’s thanking them for a compliment or addressing an issue head-on via direct messages. 


Encourage happy customers to share their experiences publicly and thank those who shared negative experiences but suggest they reach out via DM so a customer service representative can address it privately.


Leverage Positive Reviews and Testimonials


Ask you're satisfied customers to leave positive reviews on review sites and share their experiences as testimonials on your social media channels. 


Reviews and testimonials can be incredibly powerful sources of social proof and influence decisions made by potential buyers. 


Keep an eye out for any negative comments or reviews you might receive, though, and make sure to respond in a timely manner with empathy to attempt to rectify the situation.

marketing techniques for reputation management

Why Does Reputation Marketing Matter for Your Business?


Let's look at how a proper online reputation marketing strategy can help your business.


1.   Increases brand awareness


Positive reviews, high ratings, and great customer feedback can go a long way in popularizing your brand. Reputation marketing helps you to bring these positive reviews front and center. This increases not only your brand awareness but also the customer's trust in your business.


2.   More lead generation


Hiring a reputation marketing service or doing it yourself helps you promote your brand's prestige on the internet. When people see that others are talking about your business in a positive light, they will trust you and will likely buy your product or service. This will increase your conversion rate.


3.   Helps in attracting/ retaining qualified employees


Nobody wants to work for a business with a poor reputation, right? So when you have proper online reputation management, candidates would automatically be attracted to your company. They'd want to stick around for longer and continue working with you.


4.   Positive word-of-mouth


Word-of-mouth spreads faster than anything else on the internet. When you have a powerful reputation marketing strategy, people will notice all the good things others say about you. It will not only boost their confidence in you but will make them talk about your brand to their followers, friends, and families in a positive way too. This will act as wonderful free advertising, and you will get some new customers as well!


5.   Increased profits


Negative reviews drive people away, and positive ones make them stay with a business. That's hardly news! So when you have a favorable online reputation, people are going to buy from you. As a reputed brand, you can even charge more for your products and increase your profits significantly. It all starts with a well-thought reputation marketing strategy!




Your online reputation is one of your biggest assets in today's internet-friendly world. And so, it is in your best interest to strengthen your digital prominence and create a solid brand image.


Reputation management marketing helps you take control of your digital reputation by promoting, monitoring, regulating, and acquiring positive brand content. If you are looking for reputation management services to assist you in creating a powerful strategy, then NewReputation can help!


NewReputation is one of the fastest-growing reputation management services. We have helped companies both big and small create stronger brands.  


Book a free consultation with us. Let's succeed together!

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