The Two Types of Reputation: Capability vs Character

The Two Types of Reputation

When people talk about reputation, they usually treat it as one thing. Good or bad. Strong or weak. But researchers in management and sociology have identified something more useful: reputation is actually two separate things that work differently, get damaged differently, and need to be rebuilt differently. The two types are capability reputation and character […]

AEO/GEO vs. SEO: What’s Working Today?

AEO vs. GEO vs. SEO

Search has changed more in the last two years than it did in the previous decade. Google still processes over 8.5 billion searches a day. But now, a large chunk of those searches end without a single click to any website. AI answers the question right there on the page. And a growing number of […]

How to Detect and Remove AI-Generated Content About You

deepfake reputation damage

AI-generated fakes are not just a celebrity problem anymore. Executives, business owners, and regular people are finding fabricated videos, images, and audio clips of themselves online. Content they never created and never approved. The damage can happen fast. A realistic deepfake of you saying the wrong thing, appearing in the wrong video, or promoting a […]

Google AI Overviews: Control What Google Says About You

AI Overviews and Reputation How Google's AI Search Changes What People See About You

Someone is Googling your name right now. Before they see a single link, before they click anything, a paragraph appears at the top of the results page. It summarizes who you are, what you do, and in some cases, what others have said about you. Google’s AI wrote it. You did not. That is an […]

Executive Impersonation: How to Protect Your Name & Reputation in 2026

Executive Impersonation

If you’re an executive today, you’re managing more than meetings, strategy, and your team. You’re also managing your name, face, title, and trust across the internet. A fake LinkedIn profile can use your photo. A lookalike email address can swap one letter and fool your staff. A fake “CEO” account can message a vendor and […]

Is Review Bombing Illegal?

Is Review Bombing Illegal?

A sudden wave of one-star reviews can hurt fast. It can scare away customers, lower trust, and make a good business look unreliable overnight. This is called review bombing. Review bombing happens when a large group of people leaves negative reviews in a short period of time. Sometimes they are real customers with real opinions. […]