7 Ways to Develop a Content Marketing Strategy

6 min read
Jan 24, 2022 7:02:13 PM


Content marketing is a powerful tool that can be used to create richer customer experiences. With the right strategy and techniques, you can engage with your audience, build brand awareness, increase sales and improve your overall performance. 


With our ultimate guide to content marketing, you'll be well-prepared to lead successful campaigns.


Produce Regular Quality Content.


Quality content is essential for creating engaging customer experiences and growing your audience. Regularly producing high-quality content will help sustain your audience's interest and provide them with valuable information. 


Make sure to research and select relevant topics, organize your content into helpful categories, and create visual elements such as captivating images, infographics, and videos to further optimize engagement.


Establish a Consistent Brand Voice.


Creating a consistent brand voice is one of the most important elements when it comes to content marketing. A clear, established brand tone will help you keep your messaging unified across all platforms, so customers recognize and trust what you have to say. 


Having a distinct and consistent tone will allow you to create clear messages that will resonate with your target audience more easily.


Optimize for Search Engines and Audiences Alike.


It’s not enough to just create content for your readers and customers. You must also make it easy for them to find the content they’re looking for. That’s why optimizing your content for search engine crawlers is a must — when they can easily scan your website, they are more likely to surface it in search results and that leads to more web traffic. 


To ensure your content is SEO-friendly, make sure you use keyword-rich titles and meta descriptions, use internal and external linking, optimize images, and provide interactive elements like infographics or videos.


Capitalize on Content Syndication Opportunities and Build Links.


Content syndication is a great way to extend the reach of your content and make it easier for more people to find your content. You can use websites like Outbrain or Taboola to distribute your content, or even look into finding partners that are willing to work with you and cross-promote it on their own websites. 


This helps you generate more organic links, which are essential for increasing SEO rankings


Additionally, some platforms may be willing to pay for the right to feature your content, providing an additional income stream.


Measure, Analyze, and Iterate to Ensure Successful Outcomes.


Every piece of content has the potential to be great, but if you want to ensure success, you’ll need to measure, analyze and iterate on your content until you get it just right. Analyzing metrics such as engagement, time on site, and conversion rates help you identify what works and where improvement can be made. 


Additionally, using A/B testing to compare different versions of content helps maximize its effectiveness. By monitoring and improving your content regularly, you’ll be able to increase engagement and conversions in the long run.


Content Marketing Ideas to Engage and Grow Your Audience


Content marketing is a marketing approach focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience, and eventually, drive profitable customer actions.


To achieve this, there are different tactics you can adopt.




Social media is one obvious place to turn to for content promotion. Social media marketing refers to the use of social media platforms to engage with your target audience, build your brand, drive traffic to your site, and increase sales.


It involves publishing great content on your social media platforms, connecting with your audience, analyzing results, and running social media advertisements.


However, to make the most of social media marketing, you need a large and reliable following. You'll only get a click here and there. You also need to spend time on social media to build relationships and grow your influence.

social media statistics

Source: ascolsystemsolution.com


Influencer marketing is a form of marketing that takes the idea of celebrity endorsement, but this time, there is a collaboration between brands and influencers who may not really be popular in an offline setting.


Within any industry, there are influential people. And unlike celebrities, they can be anyone, anywhere. An influencer can be a respected marketing executive on LinkedIn or even a popular fashion photographer on Instagram.


Influencers have a large following in a particular niche with whom they constantly engage and so are capable of affecting their purchasing decision as a result of their position and relationship with their audience.




Guest posting refers to the process of creating your content and publishing it on another website or blog. It is a great way to expand your web reach and get your name out to a new audience.


Guest posting requires lots of work. You have to create high-quality content, usually for free, for someone else's blog.


However, guest posting pays off over time. The host blogger must include a backlink, either at the beginning or the end of your content, linking to your own website or blog. Over time, they will raise the value of your website to search engines so that your content will be easier to find on Google, Bing, Yahoo, and others.

Source: Zak Johnson



The idea of podcasts as a content promotion strategy is growing. It is fast becoming a marketing channel because of the many people already hooked on the medium, plus its expected growth. Many freelancers, organizations, and companies have been turning to prospects with this medium in an open-minded way.


Podcasts offer an opportunity to build authority, brand recognition, and trust among prospects through conversations related to specific industries. The podcaster, as a result of the credibility he has built in his niche, can get the word out about his brand to the number of people listening, who may have never heard about it before.




No one knows your business more than you do, and that makes you an expert in the field. Sharing what you know through guests speaking on a public platform can help you reach a new audience, expand your network of contacts, promote your business, and attract new customers.


Look out for events with the type of audience you want, contact the organizers, and pitch them your topic. While choosing a topic, pick a topic that is relevant and valuable to your audience yet related to your business. Tell them how it will benefit their audience, as well as how long you have been in the business to establish your credibility.


To be successful as a guest speaker, your message should have an impact on your audience, to make them want to work with you again. However, do not focus the speech on your business, but make sure to mention it to attract audience members who could use your services.




Email marketing is one of the best tactics you can use to promote your content. When it comes to returns, email marketing consistently outperforms other newer channels. In fact, for the past ten years, email marketing has produced the highest ROI of any marketing channel.


For email marketing to be effective, the first thing to do is to build an email list. The strength of your content and your other promotion tactics will help you do this.


To build your list, you may want to include an email sign-up box on each page of your website, put your most valuable content behind a sign-up form, offer discounts or specials for signing up, or provide options to receive emails about deals or educational content.


Once your prospects opt to receive marketing emails from you, you have the best tool to keep the relationship going.

email ROI

Source: Smart Insights



In addition to all the other content promotion strategies you can adopt, writing a press release is another great way to get the word out about your business and bury negative search results. It offers an opportunity to build relationships with journalists or influencers in your industry and also reaches a new audience.


Firstly, you need to know how to write a press release, which may be to drive traffic to your website and increase sales. Then, secondly, decide on the press release template to use, which may be a little different from your normal content marketing promotion.


After creating your press release, decide where you want to distribute it, then measure results afterward.


You can utilize these resources to develop a content marketing strategy for your business and start growing your traffic today.

develop a content marketing strategy


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