Responding to negative reviews not only improves your reputation with consumers but also shows that you are willing to solve their problems and win back their business.
Improve Online Visibility and Sales.
The services of a Reputation Management Expert can also give your business an edge in terms of discovering and leveraging various tools to enhance your visibility on the internet.
This will help you reach more potential customers and direct them to your website, which can result in increased sales.
A Reputation Management Expert can promote content related to your products and services, allowing for digital marketing efforts that pay off in improved conversion rates.
Expand Reach Across Digital Platforms.
An experienced Reputation Management Expert can use their insight and experience to make sure your business is widely represented across digital platforms like social media and search engines.
They will devise a strategy outlining which digital assets can be used to complement each other and create a powerful presence on the internet.
Plus, the increased exposure your company gets through these channels provides more opportunities for engagements with potential customers.
Gain Insights About Your Customers and Market Trends.
A Reputation Management Expert will keep their finger on the pulse of your online presence and provide you with valuable insights. They track key metrics such as review ratings and website traffic, which can give you early indicators of how customers perceive your brand.
Furthermore, they monitor industry trends to work out the best ways to target, engage and convert your customers.
Hiring a Reputation Management Expert
For each reputation manager and company online, you’ll find hundreds, if not thousands, of others guaranteeing the same results.
Let’s say you want to do your own due diligence… What characteristics should you look for in a reputation management expert?
“Real” Testimonials - A good reputation manager will have real testimonials from other business owners who can verify what it is like working with the company.
A Diverse Team - You can check their LinkedIn company page and view their employee profiles. This will give you a better idea of what resources they will have to assist you.
Check BBB - The company should have a BBB profile. Check to see if they have any negative customer experiences and how they handled them.
Provide a free consultation - You can learn a lot about a company with a phone call. Set up a time to speak and ask questions.
Active on social media - Check the company’s social media page to see if they are active. If they are not managing their own social media pages, how can they help yours?
Check published content - Read blog articles the company has written to get a better idea of the experience they have and how proficient they are.
Note: Disregard any Press Releases or Sponsored Content claiming they are the “best." This content has been paid for and is usually not a reflection of the website it was published on.
With this data in hand, you can mold your strategy according to customer demand and stay ahead of the competition!